• 24 Citations
  • 2 h-Index
20152020

Research output per year

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Research Output

Performative corporate brand identity in industrial markets: The case of German prosthetics manufacturer Ottobock

Kristal, S., Baumgarth, C. & Henseler, J., 4 Apr 2020, (Accepted/In press) In : Journal of business research. JBR-D-19-01562R2.

Research output: Contribution to journalArticleAcademicpeer-review

Co-creation of corporate brand identity in B2B: The transformation of the technology brand Ottobock

Kristal, S., Baumgarth, C. & Henseler, J., 9 May 2019.

Research output: Contribution to conferencePaper

Theory and practice of brand co-creation

Kristal, S., 4 Oct 2019, Enschede: University of Twente. 177 p.

Research output: ThesisPhD Thesis - Research UT, graduation UT

Open Access
File
  • 412 Downloads (Pure)

    The three theoretical pillars of brand co-creation

    Baumgarth, C. & Kristal, S., 2019, Co-creating brands: Brand Management from A Co-creative Perspective. Ind, N. & Schmidt, H. (eds.). London: Bloomsbury, p. 38-42

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

    Transformation from a high-tech product to a co-created technology brand

    Kristal, S., Baumgarth, C. & Franzel, C., 12 Dec 2019, Co-creating brands: Brand Management from A Co-creative Perspective. Ind, N. & Schmidt, H. (eds.). London: Bloomsbury, p. 234-248

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

    Prizes

    Best paper award 2015 - research & essay

    Samuel Kristal (Recipient) & Carsten Baumgarth (Recipient), 2016

    Prize

    Activities

    • 1 Publication Peer-review

    Transfer (Journal)

    Samuel Kristal (Editor), Carsten Baumgarth (Editor)
    1 Dec 2015

    Activity: Publication peer-review and editorial workPublication Peer-review