Samuel Kristal

  • 14 Citations
  • 2 h-Index
20152019
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Fingerprint Dive into the research topics where Samuel Kristal is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Dilution Engineering & Materials Science
Managers Engineering & Materials Science
Experiments Engineering & Materials Science
Co-creation Business & Economics
Brand equity Business & Economics
Observer Business & Economics
Brand meaning Business & Economics
Equity Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2015 2019

Co-creation of corporate brand identity in B2B: The transformation of the technology brand Ottobock

Kristal, S., Baumgarth, C. & Henseler, J., 9 May 2019.

Research output: Contribution to conferencePaper

106 Downloads (Pure)

Theory and practice of brand co-creation

Kristal, S., 4 Oct 2019, Enschede: University of Twente. 177 p.

Research output: ThesisPhD Thesis - Research UT, graduation UT

Open Access
File
Co-creation
Branding
Stakeholders
Business to business
Paradigm

The three theoretical pillars of brand co-creation

Baumgarth, C. & Kristal, S., 2019, Co-creating brands: Brand Management from A Co-creative Perspective. Ind, N. & Schmidt, H. (eds.). London: Bloomsbury, p. 38-42

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Transformation from a high-tech product to a co-created technology brand

Kristal, S., Baumgarth, C. & Franzel, C., 12 Dec 2019, Co-creating brands: Brand Management from A Co-creative Perspective. Ind, N. & Schmidt, H. (eds.). London: Bloomsbury, p. 234-248

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Brand Co-Creation im B-to-B-Bereich

Kristal, S. & Baumgarth, C., 2018, B-to-B-Markenführung: Grundlagen - Konzepte - Best Practice. Baumgarth, C. (ed.). 2 ed. Springer Gabler, p. 207-220

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Prizes

Best paper award 2015 - research & essay

Samuel Kristal (Recipient) & Carsten Baumgarth (Recipient), 2016

Prize

Activities 2015 2015

  • 1 Publication Peer-review

Transfer (Journal)

Samuel Kristal (Editor), Carsten Baumgarth (Editor)
1 Dec 2015

Activity: Publication peer-review and editorial workPublication Peer-review