• 76 Citations
  • 5 h-Index
1990 …2019
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education Social Sciences
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Research Output 1990 2019

Marketing a transparent Artificial Intelligence (AI): A preliminary study on message design

Wind, A., de Vries, S. A. & Constantinides, E., 17 Jan 2019. 7 p.

Research output: Contribution to conferencePaperAcademicpeer-review

Artificial intelligence
Marketing
Risk perception
Communication
Transparency

Trends in mobile customer journeys: Are you ready for mobile customer decision-making?

Schurink, E., Constantinides, E. & de Vries, S. A., 17 Jan 2019. 13 p.

Research output: Contribution to conferencePaperAcademicpeer-review

Decision making
Decision-making process
Mobile technology
Purchase decision
Customer experience

Does the type of access device influence the online buying behavior? An explorative study

Constantinides, E., de Weerd-Nederhof, P. C., de Vries, S. A. & Fabian, N., 1 Jun 2018. 8 p.

Research output: Contribution to conferencePaperAcademicpeer-review

Open Access
File
Buying behaviour
Web sites
Customer behavior
Web analytics
Customer surveys

Gamified Wearables in Obesity Therapy for Youth

Schulz, L., Spil, A. A. M. & de Vries, S. A., 2018.

Research output: Contribution to conferencePaperAcademic

Open Access
File

The Internet of Things: The Next Big Thing for New Product Development?

Oliana, R., Constantinides, E. & de Vries, S., 10 Jan 2018, In : Journal of Marketing Trends. 5, 1, p. 159-176

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File
Product development
Radio frequency identification (RFID)
Costs
Industry
Innovation

Activities 2014 2015

  • 13 Oral presentation

Friesland Noord-Oost in 2018

Sjoerd A. de Vries (Speaker)
14 Apr 2015

Activity: Talk or presentationOral presentation

ODS-Education21 CoP in the field of Knowledge Media

Sjoerd A. de Vries (Speaker)
11 May 2015

Activity: Talk or presentationOral presentation

Digitale Media Onderzoek

Sjoerd A. de Vries (Speaker)
30 Sep 2015

Activity: Talk or presentationOral presentation

2020 is nu al begonnen, toch?

Sjoerd A. de Vries (Speaker)
22 Oct 2015

Activity: Talk or presentationOral presentation

Digitaal Gespreid Leiderschap

Sjoerd A. de Vries (Speaker)
25 Mar 2015

Activity: Talk or presentationOral presentation