Stefan Scheidt

  • 5 Citations
  • 1 h-Index
20162020

Research output per year

If you made any changes in Pure these will be visible here soon.

Fingerprint Dive into the research topics where Stefan Scheidt is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 1 Similar Profiles

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output

  • 5 Citations
  • 1 h-Index
  • 4 Paper
  • 1 Article

In for a penny, in for a pound? Exploring mutual endorsement effects between celebrity CEOs and corporate brands

Scheidt, S., Gelhard, C. V., Strotzer, J. & Henseler, J., 2018, In : Journal of product and brand management. 27, 2, p. 203-220 18 p.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File
  • 5 Citations (Scopus)
    134 Downloads (Pure)

    Personal branding: A review on a contemporary phenomenon

    Scheidt, S. & Henseler, J., Sep 2018.

    Research output: Contribution to conferencePaper

    Boon or bane: how top manager brands spill over into company brands

    Scheidt, S., Henseler, J., Gelhard, C. V. & Strotzer, J., 2016, p. -.

    Research output: Contribution to conferencePaper