Stefan Scheidt

  • 4 Citations
  • 1 h-Index
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Design of experiments Engineering & Materials Science
Industry Engineering & Materials Science
Endorsements Business & Economics
Celebrity Business & Economics
Corporate brand Business & Economics
Chief executive officer Business & Economics
Branding Business & Economics

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Research Output 2016 2019

  • 4 Citations
  • 1 h-Index
  • 3 Paper
  • 1 Article
4 Citations (Scopus)
84 Downloads (Pure)

In for a penny, in for a pound? Exploring mutual endorsement effects between celebrity CEOs and corporate brands

Scheidt, S., Gelhard, C. V., Strotzer, J. & Henseler, J., 2018, In : Journal of product and brand management. 27, 2, p. 203-220 18 p.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
Design of experiments
Corporate brand

Personal branding: A review on a contemporary phenomenon

Scheidt, S. & Henseler, J., Sep 2018.

Research output: Contribution to conferencePaper

Boon or bane: how top manager brands spill over into company brands

Scheidt, S., Henseler, J., Gelhard, C. V. & Strotzer, J., 2016, p. -.

Research output: Contribution to conferencePaper