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Stefan Scheidt

  • 4 Citations
  • 1 h-Index
20162019
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Fingerprint Dive into the research topics where Stefan Scheidt is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles
Design of experiments Engineering & Materials Science
Industry Engineering & Materials Science
Endorsements Business & Economics
Celebrity Business & Economics
Corporate brand Business & Economics
Chief executive officer Business & Economics
Branding Business & Economics

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Research Output 2016 2019

  • 4 Citations
  • 1 h-Index
  • 3 Paper
  • 1 Article

See and be seen: How visibility affects the personal branding of top managers

Scheidt, S., Loohuis, R. & Henseler, J., 10 May 2019.

Research output: Contribution to conferencePaperAcademicpeer-review

4 Citations (Scopus)
58 Downloads (Pure)

In for a penny, in for a pound? Exploring mutual endorsement effects between celebrity CEOs and corporate brands

Scheidt, S., Gelhard, C. V., Strotzer, J. & Henseler, J., 2018, In : Journal of product and brand management. 27, 2, p. 203-220 18 p.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File
Design of experiments
Industry
Celebrity
Endorsements
Corporate brand

Personal branding: A review on a contemporary phenomenon

Scheidt, S. & Henseler, J., Sep 2018.

Research output: Contribution to conferencePaperAcademicpeer-review

Boon or bane: how top manager brands spill over into company brands

Scheidt, S., Henseler, J., Gelhard, C. V. & Strotzer, J., 2016, p. -.

Research output: Contribution to conferencePaperAcademicpeer-review