Stefan Scheidt

  • 5 Citations
  • 1 h-Index

Research output per year

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Research Output

  • 5 Citations
  • 1 h-Index
  • 4 Paper
  • 1 Article

In for a penny, in for a pound? Exploring mutual endorsement effects between celebrity CEOs and corporate brands

Scheidt, S., Gelhard, C. V., Strotzer, J. & Henseler, J., 2018, In : Journal of product and brand management. 27, 2, p. 203-220 18 p.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
  • 5 Citations (Scopus)
    134 Downloads (Pure)

    Personal branding: A review on a contemporary phenomenon

    Scheidt, S. & Henseler, J., Sep 2018.

    Research output: Contribution to conferencePaper

    Boon or bane: how top manager brands spill over into company brands

    Scheidt, S., Henseler, J., Gelhard, C. V. & Strotzer, J., 2016, p. -.

    Research output: Contribution to conferencePaper