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20212025

Research activity per year

Personal profile

Personal profile

Dr. Yating Tian is a researcher at the Chair of Product-Market Relations, embedded in the Department of Design Production & Management at the Faculty of Engineering Technology of the University of Twente, Enschede, The Netherlands. The research focus includes the integration of sustainability in marketing, consumer behavior, brand marketing management, food well-being, new food product management, and business strategy research.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 4 - Quality Education
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 12 - Responsible Consumption and Production

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