2021 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact

  • Reinartz, Werner (Recipient), Haenlein, Michael (Recipient) & Henseler, Jörg (Recipient)

Prize: Honorary award


For the article "An empirical comparison of the efficacy of covariance-based and variance-based SEM" in the International Journal of Research in Marketing, Vol. 26 (4), pp. 332-344.
Degree of recognitionInternational
Granting OrganisationsEuropean Marketing Academy (EMAC)

Awarded at event

Event title50th EMAC Annual Conference, EMAC 2021
LocationOnline conferenceShow on map
Period26 May 2021 → 28 May 2021