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Best paper award, 17th International Colloquium in Relationship Marketing, Maastricht (NL)
Henseler, Jörg (Recipient)
Product—Market Relations
Prize
:
Honorary award
Description
Who Owns the Customer? Disentangling Customer Loyalty in
Indirect Distribution Channels
Awarded date
2009
Fingerprint
Distribution Channels
100%
Customer Loyalty
87%