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Best Paper Award
Henseler, Jörg
(Recipient)
Digital Society Institute
Product—Market Relations
Prize
:
Honorary award
Description
for the paper "Customer success management through alignment of marketing, sales, and IT" (Industrial Marketing Management, 2024)
Awarded date
2 Apr 2025
Granting Organisations
Hamburg School of Business Administration (HSBA)
Fingerprint
Sales
100%
Industrial Marketing
100%
Marketing Management
100%
Business-to-Business Marketing
100%
Marketing
100%
Documents & Links
HSBA Best Paper Award 2025
File
:
image/jpeg, 3 MB
Type
:
Text
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