Intuitively, business cases and business models are closely connected. However, a thorough literature review revealed no research on the combination of them. Besides that, little is written on the evaluation of business models at all. This makes it difficult to compare different business model alternatives and choose the best one. In this article, we develop a business case method to objectively compare business models. It is an eight-step method, starting with business drivers and ending with an implementation plan. We demonstrate the method with a case study for innovations at housing associations. The designed business case method can be used to compare and select the best business model successfully. In doing so, the business case method increases the quality of the decision making process when choosing from possible business models.
|Title of host publication||BMSD 2013: proceedings of the Third International Symposium on Business Modeling and Software Design, Noordwijkerhout, The Netherlands, 8-10 July 2013|
|Place of Publication||Noordwijkerhout, The Netherlands|
|Publisher||SCITEPRESS - Science and Technology Publications|
|Publication status||Published - 8 Jul 2013|
|Event||Third International Symposium on Business Modeling and Software Design 2013 - NH Conference Centre Leeuwenhorst , Noordwijkerhout, Netherlands|
Duration: 8 Jul 2013 → 10 Jul 2013
Conference number: 3
|Publisher||SCITEPRESS-Science and Technology Publications|
|Conference||Third International Symposium on Business Modeling and Software Design 2013|
|Abbreviated title||BMSD 2013|
|Period||8/07/13 → 10/07/13|
Meertens, L. O., Starreveld, E., Iacob, M. E., & Nieuwenhuis, L. J. M. (2013). A business case method for business models. In B. Shishkov (Ed.), BMSD 2013: proceedings of the Third International Symposium on Business Modeling and Software Design, Noordwijkerhout, The Netherlands, 8-10 July 2013 (pp. 33-42). Noordwijkerhout, The Netherlands: SCITEPRESS - Science and Technology Publications.