A conceptual framework for determining the structure of the buying center

C.E. Sitar-Pop

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageUndefined
    Title of host publicationProceedings of the 11th International Annual IPSERA Conference, March 2002, Enschede, The Netherlands
    Pages615-625
    Number of pages11
    Publication statusPublished - 2002

    Keywords

    • METIS-209803

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