A cross-cultural and cross-organizational comparison of product and service evaluation criteria: the United States and the Netherlands

E.A. Smit

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the Seventh Bi-Annual World Marketing Congress, Melbourne, Australia, July 6-10, 1995
    EditorsK. Grant, I. Walker
    Place of PublicationMelbourne, Australia
    PublisherAcademy of Marketing Science
    Pages2.12-2.19
    ISBN (Print)0-7326-06-209
    Publication statusPublished - 12 Feb 1995
    Event7th World Marketing Congress 1995 - Melbourne, Australia
    Duration: 6 Jul 199510 Jul 1995

    Conference

    Conference7th World Marketing Congress 1995
    CountryAustralia
    CityMelbourne
    Period6/07/9510/07/95

    Keywords

    • METIS-125289

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