A cross-cultural and cross-organizational comparison of product and service evaluation criteria: the United States and the Netherlands

E.A. Smit

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Proceedings of the Seventh Bi-Annual World Marketing Congress, Melbourne, Australia, July 6-10, 1995
Editors	K. Grant, I. Walker
Place of Publication	Melbourne, Australia
Publisher	Academy of Marketing Science
Pages	2.12-2.19
ISBN (Print)	0-7326-06-209
Publication status	Published - 12 Feb 1995
Event	7th World Marketing Congress 1995 - Melbourne, Australia Duration: 6 Jul 1995 → 10 Jul 1995

Keywords

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title = "A cross-cultural and cross-organizational comparison of product and service evaluation criteria: the United States and the Netherlands",

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Smit, EA 1995, A cross-cultural and cross-organizational comparison of product and service evaluation criteria: the United States and the Netherlands. in K Grant & I Walker (eds), Proceedings of the Seventh Bi-Annual World Marketing Congress, Melbourne, Australia, July 6-10, 1995. Academy of Marketing Science, Melbourne, Australia, pp. 2.12-2.19, 7th World Marketing Congress 1995, Melbourne, Victoria, Australia, 6/07/95.

A cross-cultural and cross-organizational comparison of product and service evaluation criteria: the United States and the Netherlands. / Smit, E.A.
Proceedings of the Seventh Bi-Annual World Marketing Congress, Melbourne, Australia, July 6-10, 1995. ed. / K. Grant; I. Walker. Melbourne, Australia: Academy of Marketing Science, 1995. p. 2.12-2.19.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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