A designerly approach to the development of brand extensions: Bridging the divide between behavioural research and design science

Research output: Thesis › PhD Thesis - Research UT, graduation UT

204 Downloads (Pure)

Fingerprint

Dive into the research topics of 'A designerly approach to the development of brand extensions: Bridging the divide between behavioural research and design science'. Together they form a unique fingerprint.

Social Sciences

Computer Science

Biochemistry, Genetics and Molecular Biology

Psychology

Arts and Humanities