A guide to subliminal persuasion: The role of needs and conditioning in motivating behavior

M. Veltkamp, R. Custers, H. Aarts

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageUndefined
    Title of host publicationAdvances in consumer psychology
    EditorsM.G. Meloy, A.L. Duhachek
    Place of PublicationFlorida
    PublisherSociety for Consumer Psychology
    Pages107-108
    Publication statusPublished - 25 Feb 2010

    Publication series

    Name
    Volume2

    Keywords

    • METIS-270193

    Cite this

    Veltkamp, M., Custers, R., & Aarts, H. (2010). A guide to subliminal persuasion: The role of needs and conditioning in motivating behavior. In M. G. Meloy, & A. L. Duhachek (Eds.), Advances in consumer psychology (pp. 107-108). Florida: Society for Consumer Psychology.