A longitudinal test of the effects of celebrity endorser credibility on brand image and purchase intention

M. Koller, Arne Floh, J. Gartner, Matthias Fink, Rainer Harms

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 2017
    Event30th Global Research Symposium on Marketing and Entrepreneurship 2017 - Babson College, San Fransisco, United States
    Duration: 8 Aug 201710 Aug 2017
    Conference number: 30

    Conference

    Conference30th Global Research Symposium on Marketing and Entrepreneurship 2017
    CountryUnited States
    CitySan Fransisco
    Period8/08/1710/08/17

    Cite this

    Koller, M., Floh, A., Gartner, J., Fink, M., & Harms, R. (2017). A longitudinal test of the effects of celebrity endorser credibility on brand image and purchase intention. Paper presented at 30th Global Research Symposium on Marketing and Entrepreneurship 2017, San Fransisco, United States.