A longitudinal test of the effects of celebrity endorser credibility on brand image and purchase intention

M. Koller, Arne Floh, J. Gartner, Matthias Fink, Rainer Harms

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2017
Event	30th Global Research Symposium on Marketing and Entrepreneurship 2017 - Babson College, San Fransisco, United States Duration: 8 Aug 2017 → 10 Aug 2017 Conference number: 30

Conference	30th Global Research Symposium on Marketing and Entrepreneurship 2017
Country/Territory	United States
City	San Fransisco
Period	8/08/17 → 10/08/17

Cite this

@conference{ebe9ebee553d4c65a3dec98e80959916,

title = "A longitudinal test of the effects of celebrity endorser credibility on brand image and purchase intention",

author = "M. Koller and Arne Floh and J. Gartner and Matthias Fink and Rainer Harms",

year = "2017",

language = "English",

note = "30th Global Research Symposium on Marketing and Entrepreneurship 2017 ; Conference date: 08-08-2017 Through 10-08-2017",

}

TY - CONF

T1 - A longitudinal test of the effects of celebrity endorser credibility on brand image and purchase intention

AU - Koller, M.

AU - Floh, Arne

AU - Gartner, J.

AU - Fink, Matthias

AU - Harms, Rainer

N1 - Conference code: 30

PY - 2017

Y1 - 2017

M3 - Paper

T2 - 30th Global Research Symposium on Marketing and Entrepreneurship 2017

Y2 - 8 August 2017 through 10 August 2017

ER -