A longitudinal test of the effects of celebrity endorser credibility on brand image and purchase intention

M. Koller, Arne Floh, J. Gartner, Matthias Fink, Rainer Harms

    Research output: Contribution to conferencePaperAcademicpeer-review

    Original languageEnglish
    Publication statusPublished - 2017
    Event30th Global Research Symposium on Marketing and Entrepreneurship 2017 - Babson College, San Fransisco, United States
    Duration: 8 Aug 201710 Aug 2017
    Conference number: 30

    Conference

    Conference30th Global Research Symposium on Marketing and Entrepreneurship 2017
    CountryUnited States
    CitySan Fransisco
    Period8/08/1710/08/17

    Cite this

    Koller, M., Floh, A., Gartner, J., Fink, M., & Harms, R. (2017). A longitudinal test of the effects of celebrity endorser credibility on brand image and purchase intention. Paper presented at 30th Global Research Symposium on Marketing and Entrepreneurship 2017, San Fransisco, United States.
    Koller, M. ; Floh, Arne ; Gartner, J. ; Fink, Matthias ; Harms, Rainer . / A longitudinal test of the effects of celebrity endorser credibility on brand image and purchase intention. Paper presented at 30th Global Research Symposium on Marketing and Entrepreneurship 2017, San Fransisco, United States.
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    author = "M. Koller and Arne Floh and J. Gartner and Matthias Fink and Rainer Harms",
    year = "2017",
    language = "English",
    note = "30th Global Research Symposium on Marketing and Entrepreneurship 2017 ; Conference date: 08-08-2017 Through 10-08-2017",

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    Koller, M, Floh, A, Gartner, J, Fink, M & Harms, R 2017, 'A longitudinal test of the effects of celebrity endorser credibility on brand image and purchase intention' Paper presented at 30th Global Research Symposium on Marketing and Entrepreneurship 2017, San Fransisco, United States, 8/08/17 - 10/08/17, .

    A longitudinal test of the effects of celebrity endorser credibility on brand image and purchase intention. / Koller, M.; Floh, Arne; Gartner, J.; Fink, Matthias; Harms, Rainer .

    2017. Paper presented at 30th Global Research Symposium on Marketing and Entrepreneurship 2017, San Fransisco, United States.

    Research output: Contribution to conferencePaperAcademicpeer-review

    TY - CONF

    T1 - A longitudinal test of the effects of celebrity endorser credibility on brand image and purchase intention

    AU - Koller, M.

    AU - Floh, Arne

    AU - Gartner, J.

    AU - Fink, Matthias

    AU - Harms, Rainer

    PY - 2017

    Y1 - 2017

    M3 - Paper

    ER -

    Koller M, Floh A, Gartner J, Fink M, Harms R. A longitudinal test of the effects of celebrity endorser credibility on brand image and purchase intention. 2017. Paper presented at 30th Global Research Symposium on Marketing and Entrepreneurship 2017, San Fransisco, United States.