A longitudinal test of the effects of celebrity endorser credibility on brand image and purchase intention

M. Koller, Arne Floh, J. Gartner, Matthias Fink, Rainer Harms

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - 2017
    Event30th Global Research Symposium on Marketing and Entrepreneurship 2017 - Babson College, San Fransisco, United States
    Duration: 8 Aug 201710 Aug 2017
    Conference number: 30

    Conference

    Conference30th Global Research Symposium on Marketing and Entrepreneurship 2017
    CountryUnited States
    CitySan Fransisco
    Period8/08/1710/08/17

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