A Moving Feast: Effects of Color, Shape and Animation on Taste Associations and Taste Perceptions

Gijs  Huisman; Merijn  Bruijnes; Dirk K.J. Heylen

doi:10.1145/3001773.3001776

A Moving Feast: Effects of Color, Shape and Animation on Taste Associations and Taste Perceptions

Gijs Huisman, Merijn Bruijnes, Dirk K.J. Heylen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

29 Citations (Scopus)

44 Downloads (Pure)

Abstract

Research into multimodal flavor perceptions has demonstrated associations between basic tastes and visual cues. Moreover, such associations have been found to influence taste perception. Here we are interested in how mixed reality technology in the form of projection mapping can be used to introduce such visual cues during consumption. First, associations between basic tastes and visualizations that differed in color, shape and animation speed were investigated in a crowdsourcing study. The study demonstrated associations between sweetness and red rounded shapes, and sourness and green angular shapes with a fast animation speed. A subsequent lab study where the visualizations were projected around a cup of yogurt that participants tasted confirmed these associations. Finally, specific combinations of visualizations and animation types were found to influence taste perceptions of the yogurt. The implications of these findings are discussed.

Original language	English
Title of host publication	ACE '16
Subtitle of host publication	Proceedings of the 13th International Conference on Advances in Computer Entertainment Technology
Place of Publication	New York, NY
Publisher	Association for Computing Machinery
Pages	13
Number of pages	12
ISBN (Print)	978-1-4503-4773-0
DOIs	https://doi.org/10.1145/3001773.3001776
Publication status	Published - Nov 2016
Event	13th International Conference on Advances in Computer Entertainment Technology, ACE 2016 - Osaka, Japan Duration: 9 Nov 2016 → 12 Nov 2016 Conference number: 13

Conference

Conference	13th International Conference on Advances in Computer Entertainment Technology, ACE 2016
Abbreviated title	ACE
Country/Territory	Japan
City	Osaka
Period	9/11/16 → 12/11/16

Keywords

EWI-27546
IR-103100
METIS-320927
HMI-MI: MULTIMODAL INTERACTIONS

Access to Document

10.1145/3001773.3001776

Cite this

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title = "A Moving Feast: Effects of Color, Shape and Animation on Taste Associations and Taste Perceptions",

abstract = "Research into multimodal flavor perceptions has demonstrated associations between basic tastes and visual cues. Moreover, such associations have been found to influence taste perception. Here we are interested in how mixed reality technology in the form of projection mapping can be used to introduce such visual cues during consumption. First, associations between basic tastes and visualizations that differed in color, shape and animation speed were investigated in a crowdsourcing study. The study demonstrated associations between sweetness and red rounded shapes, and sourness and green angular shapes with a fast animation speed. A subsequent lab study where the visualizations were projected around a cup of yogurt that participants tasted confirmed these associations. Finally, specific combinations of visualizations and animation types were found to influence taste perceptions of the yogurt. The implications of these findings are discussed.",

keywords = "EWI-27546, IR-103100, METIS-320927, HMI-MI: MULTIMODAL INTERACTIONS",

author = "Gijs Huisman and Merijn Bruijnes and Heylen, {Dirk K.J.}",

note = "eemcs-eprint-27546 ; 13th International Conference on Advances in Computer Entertainment Technology, ACE 2016, ACE ; Conference date: 09-11-2016 Through 12-11-2016",

year = "2016",

month = nov,

doi = "10.1145/3001773.3001776",

language = "English",

isbn = "978-1-4503-4773-0",

pages = "13",

booktitle = "ACE '16",

publisher = "Association for Computing Machinery",

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}

Huisman, G, Bruijnes, M & Heylen, DKJ 2016, A Moving Feast: Effects of Color, Shape and Animation on Taste Associations and Taste Perceptions. in ACE '16: Proceedings of the 13th International Conference on Advances in Computer Entertainment Technology. Association for Computing Machinery, New York, NY, pp. 13, 13th International Conference on Advances in Computer Entertainment Technology, ACE 2016, Osaka, Japan, 9/11/16. https://doi.org/10.1145/3001773.3001776

A Moving Feast: Effects of Color, Shape and Animation on Taste Associations and Taste Perceptions. / Huisman, Gijs ; Bruijnes, Merijn ; Heylen, Dirk K.J.
ACE '16: Proceedings of the 13th International Conference on Advances in Computer Entertainment Technology. New York, NY: Association for Computing Machinery, 2016. p. 13.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - A Moving Feast

T2 - 13th International Conference on Advances in Computer Entertainment Technology, ACE 2016

AU - Huisman, Gijs

AU - Bruijnes, Merijn

AU - Heylen, Dirk K.J.

N1 - Conference code: 13

PY - 2016/11

Y1 - 2016/11

N2 - Research into multimodal flavor perceptions has demonstrated associations between basic tastes and visual cues. Moreover, such associations have been found to influence taste perception. Here we are interested in how mixed reality technology in the form of projection mapping can be used to introduce such visual cues during consumption. First, associations between basic tastes and visualizations that differed in color, shape and animation speed were investigated in a crowdsourcing study. The study demonstrated associations between sweetness and red rounded shapes, and sourness and green angular shapes with a fast animation speed. A subsequent lab study where the visualizations were projected around a cup of yogurt that participants tasted confirmed these associations. Finally, specific combinations of visualizations and animation types were found to influence taste perceptions of the yogurt. The implications of these findings are discussed.

AB - Research into multimodal flavor perceptions has demonstrated associations between basic tastes and visual cues. Moreover, such associations have been found to influence taste perception. Here we are interested in how mixed reality technology in the form of projection mapping can be used to introduce such visual cues during consumption. First, associations between basic tastes and visualizations that differed in color, shape and animation speed were investigated in a crowdsourcing study. The study demonstrated associations between sweetness and red rounded shapes, and sourness and green angular shapes with a fast animation speed. A subsequent lab study where the visualizations were projected around a cup of yogurt that participants tasted confirmed these associations. Finally, specific combinations of visualizations and animation types were found to influence taste perceptions of the yogurt. The implications of these findings are discussed.

KW - EWI-27546

KW - IR-103100

KW - METIS-320927

KW - HMI-MI: MULTIMODAL INTERACTIONS

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DO - 10.1145/3001773.3001776

M3 - Conference contribution

SN - 978-1-4503-4773-0

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BT - ACE '16

PB - Association for Computing Machinery

CY - New York, NY

Y2 - 9 November 2016 through 12 November 2016

ER -

A Moving Feast: Effects of Color, Shape and Animation on Taste Associations and Taste Perceptions

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Conference

Keywords

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Cite this