A Moving Feast: Effects of Color, Shape and Animation on Taste Associations and Taste Perceptions

Research output: Chapter in Book/Report/Conference proceedingConference contribution

  • 1 Citations

Abstract

Research into multimodal flavor perceptions has demonstrated associations between basic tastes and visual cues. Moreover, such associations have been found to influence taste perception. Here we are interested in how mixed reality technology in the form of projection mapping can be used to introduce such visual cues during consumption. First, associations between basic tastes and visualizations that differed in color, shape and animation speed were investigated in a crowdsourcing study. The study demonstrated associations between sweetness and red rounded shapes, and sourness and green angular shapes with a fast animation speed. A subsequent lab study where the visualizations were projected around a cup of yogurt that participants tasted confirmed these associations. Finally, specific combinations of visualizations and animation types were found to influence taste perceptions of the yogurt. The implications of these findings are discussed.
LanguageEnglish
Title of host publicationACE '16
Subtitle of host publicationProceedings of the 13th International Conference on Advances in Computer Entertainment Technology
Place of PublicationNew York, NY
PublisherAssociation for Computing Machinery
Pages13
Number of pages12
ISBN (Print)978-1-4503-4773-0
DOIs
StatePublished - Nov 2016
Event13th International Conference on Advances in Computer Entertainment Technology, ACE 2016 - Osaka, Japan
Duration: 9 Nov 201612 Nov 2016
Conference number: 13

Conference

Conference13th International Conference on Advances in Computer Entertainment Technology, ACE 2016
Abbreviated titleACE
CountryJapan
CityOsaka
Period9/11/1612/11/16

Fingerprint

Animation
Visualization
Color
Flavors

Keywords

  • EWI-27546
  • IR-103100
  • METIS-320927
  • HMI-MI: MULTIMODAL INTERACTIONS

Cite this

Huisman, G., Bruijnes, M., & Heylen, D. K. J. (2016). A Moving Feast: Effects of Color, Shape and Animation on Taste Associations and Taste Perceptions. In ACE '16: Proceedings of the 13th International Conference on Advances in Computer Entertainment Technology (pp. 13). New York, NY: Association for Computing Machinery. DOI: 10.1145/3001773.3001776
Huisman, Gijs ; Bruijnes, Merijn ; Heylen, Dirk K.J./ A Moving Feast : Effects of Color, Shape and Animation on Taste Associations and Taste Perceptions. ACE '16: Proceedings of the 13th International Conference on Advances in Computer Entertainment Technology. New York, NY : Association for Computing Machinery, 2016. pp. 13
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title = "A Moving Feast: Effects of Color, Shape and Animation on Taste Associations and Taste Perceptions",
abstract = "Research into multimodal flavor perceptions has demonstrated associations between basic tastes and visual cues. Moreover, such associations have been found to influence taste perception. Here we are interested in how mixed reality technology in the form of projection mapping can be used to introduce such visual cues during consumption. First, associations between basic tastes and visualizations that differed in color, shape and animation speed were investigated in a crowdsourcing study. The study demonstrated associations between sweetness and red rounded shapes, and sourness and green angular shapes with a fast animation speed. A subsequent lab study where the visualizations were projected around a cup of yogurt that participants tasted confirmed these associations. Finally, specific combinations of visualizations and animation types were found to influence taste perceptions of the yogurt. The implications of these findings are discussed.",
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Huisman, G, Bruijnes, M & Heylen, DKJ 2016, A Moving Feast: Effects of Color, Shape and Animation on Taste Associations and Taste Perceptions. in ACE '16: Proceedings of the 13th International Conference on Advances in Computer Entertainment Technology. Association for Computing Machinery, New York, NY, pp. 13, 13th International Conference on Advances in Computer Entertainment Technology, ACE 2016, Osaka, Japan, 9/11/16. DOI: 10.1145/3001773.3001776

A Moving Feast : Effects of Color, Shape and Animation on Taste Associations and Taste Perceptions. / Huisman, Gijs ; Bruijnes, Merijn ; Heylen, Dirk K.J.

ACE '16: Proceedings of the 13th International Conference on Advances in Computer Entertainment Technology. New York, NY : Association for Computing Machinery, 2016. p. 13.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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N2 - Research into multimodal flavor perceptions has demonstrated associations between basic tastes and visual cues. Moreover, such associations have been found to influence taste perception. Here we are interested in how mixed reality technology in the form of projection mapping can be used to introduce such visual cues during consumption. First, associations between basic tastes and visualizations that differed in color, shape and animation speed were investigated in a crowdsourcing study. The study demonstrated associations between sweetness and red rounded shapes, and sourness and green angular shapes with a fast animation speed. A subsequent lab study where the visualizations were projected around a cup of yogurt that participants tasted confirmed these associations. Finally, specific combinations of visualizations and animation types were found to influence taste perceptions of the yogurt. The implications of these findings are discussed.

AB - Research into multimodal flavor perceptions has demonstrated associations between basic tastes and visual cues. Moreover, such associations have been found to influence taste perception. Here we are interested in how mixed reality technology in the form of projection mapping can be used to introduce such visual cues during consumption. First, associations between basic tastes and visualizations that differed in color, shape and animation speed were investigated in a crowdsourcing study. The study demonstrated associations between sweetness and red rounded shapes, and sourness and green angular shapes with a fast animation speed. A subsequent lab study where the visualizations were projected around a cup of yogurt that participants tasted confirmed these associations. Finally, specific combinations of visualizations and animation types were found to influence taste perceptions of the yogurt. The implications of these findings are discussed.

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Huisman G, Bruijnes M, Heylen DKJ. A Moving Feast: Effects of Color, Shape and Animation on Taste Associations and Taste Perceptions. In ACE '16: Proceedings of the 13th International Conference on Advances in Computer Entertainment Technology. New York, NY: Association for Computing Machinery. 2016. p. 13. Available from, DOI: 10.1145/3001773.3001776