A Moving Feast: Effects of Color, Shape and Animation on Taste Associations and Taste Perceptions

Gijs Huisman, Merijn Bruijnes, Dirk K.J. Heylen

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    18 Citations (Scopus)
    37 Downloads (Pure)

    Abstract

    Research into multimodal flavor perceptions has demonstrated associations between basic tastes and visual cues. Moreover, such associations have been found to influence taste perception. Here we are interested in how mixed reality technology in the form of projection mapping can be used to introduce such visual cues during consumption. First, associations between basic tastes and visualizations that differed in color, shape and animation speed were investigated in a crowdsourcing study. The study demonstrated associations between sweetness and red rounded shapes, and sourness and green angular shapes with a fast animation speed. A subsequent lab study where the visualizations were projected around a cup of yogurt that participants tasted confirmed these associations. Finally, specific combinations of visualizations and animation types were found to influence taste perceptions of the yogurt. The implications of these findings are discussed.
    Original languageEnglish
    Title of host publicationACE '16
    Subtitle of host publicationProceedings of the 13th International Conference on Advances in Computer Entertainment Technology
    Place of PublicationNew York, NY
    PublisherAssociation for Computing Machinery (ACM)
    Pages13
    Number of pages12
    ISBN (Print)978-1-4503-4773-0
    DOIs
    Publication statusPublished - Nov 2016
    Event13th International Conference on Advances in Computer Entertainment Technology, ACE 2016 - Osaka, Japan
    Duration: 9 Nov 201612 Nov 2016
    Conference number: 13

    Conference

    Conference13th International Conference on Advances in Computer Entertainment Technology, ACE 2016
    Abbreviated titleACE
    CountryJapan
    CityOsaka
    Period9/11/1612/11/16

    Keywords

    • EWI-27546
    • IR-103100
    • METIS-320927
    • HMI-MI: MULTIMODAL INTERACTIONS

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