A national competitiveness-based portfolio approach for international strategic management: illustrated with the case of the TATA industries

Holger Schiele, Rainer Harms, Shrestho Banerjee

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    1 Citation (Scopus)

    Abstract

    International firms with multiple business units are dealing with the question of how to balance the international dimension of their business portfolio. Which business units should go international and where should they contract or expand their international activities? Previous research lacks tools providing a foundation for this decision. Drawing on the concept of national competitiveness, we make a crucial contribution to the BCG matrix. We develop a national competitiveness-market growth matrix to identify business units that are promising targets for internationalisation. The case of TATA illustrates the meaningfulness and viability of this new matrix. Three quarters of the analysed business units of India's most successful conglomerate are active in the country's strongest export industries. This finding substantiates Porter's home base thesis: internationally active firms should capitalise on their geographical advantages. Consequently, we postulate that international managers should take precautions if a business unit of their firm has its home base in a country whose 'revealed comparative advantage' in this industry is less than one, i.e. below average.
    Original languageEnglish
    Pages (from-to)106-125
    JournalEuropean journal of international management
    Volume8
    Issue number1
    DOIs
    Publication statusPublished - 2014

    Keywords

    • IR-89296
    • METIS-302205

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