A new dimension in branding: effect of the 2,5th dimension

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings 8th Global Brand Conference
Place of PublicationPorto, Portugal
PublisherCatholic University of Portugal
Pages-
Publication statusPublished - 3 Apr 2013
Event8th Global Brand Conference 2013 - Portuguese Catholic University, Porto, Portugal
Duration: 3 Apr 20135 Apr 2013
Conference number: 8

Publication series

Name
PublisherCatholic University of Portugal

Conference

Conference8th Global Brand Conference 2013
CountryPortugal
CityPorto
Period3/04/135/04/13

Keywords

  • METIS-302394
  • IR-89822

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