A new dimension in branding: effect of the 2,5th dimension

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Proceedings 8th Global Brand Conference
Place of Publication	Porto, Portugal
Publisher	Catholic University of Portugal
Pages	-
Publication status	Published - 3 Apr 2013
Event	8th Global Brand Conference 2013 - Portuguese Catholic University, Porto, Portugal Duration: 3 Apr 2013 → 5 Apr 2013 Conference number: 8

Name
Publisher	Catholic University of Portugal

Keywords

@inproceedings{1dac46a9cd1f4eac999aa2286105d16a,

title = "A new dimension in branding: effect of the 2,5th dimension",

keywords = "METIS-302394, IR-89822",

author = "Maaike Mulder-Nijkamp and Wouter Eggink",

year = "2013",

month = apr,

day = "3",

language = "English",

publisher = "Catholic University of Portugal",

pages = "--",

booktitle = "Proceedings 8th Global Brand Conference",

address = "Portugal",

note = "8th Global Brand Conference 2013 ; Conference date: 03-04-2013 Through 05-04-2013",

}

TY - GEN

T1 - A new dimension in branding: effect of the 2,5th dimension

AU - Mulder-Nijkamp, Maaike

AU - Eggink, Wouter

N1 - Conference code: 8

PY - 2013/4/3

Y1 - 2013/4/3

KW - METIS-302394

KW - IR-89822

M3 - Conference contribution

SP - -

BT - Proceedings 8th Global Brand Conference

PB - Catholic University of Portugal

CY - Porto, Portugal

T2 - 8th Global Brand Conference 2013

Y2 - 3 April 2013 through 5 April 2013

ER -