A practical approach to translating social cultural patterns into new design

Maaike Mulder-Nijkamp, Julia Anne Garde

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

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Abstract

People buy products to express their desired identity and therefore prefer products that fit their own personality. The personality of products is created by implicit and explicit design features. However the translation of implicit and explicit design characteristics into new designs is difficult for designers. Especially for beginning design students, giving meaning to products by thinking about product associations is really a difficult job. Therefore a design tool has been developed that provides the students with a simple structural step by step support for the design process. The tool is based on a simple input-translation-output model and has been introduced step by step in the first year’s design course “Methods of Design”. The main focus of this course is to support gaining insight into the cultural patterns of certain target groups and learn to translate associative terms into new design. By using the design tool students create designs that are meaningful to the target groups because the product’s semantics are recognizable.
Original languageEnglish
Title of host publication12th International Conference on Engineering and Product Design Education, 2-3 September 2010, Trondheim, Norway
Pages2010-
Number of pages6
Publication statusPublished - 2 Sep 2010
Event12th International Conference on Engineering and Product Design Education, E&PDE 2010: When Design Education and Design Research Meet - Trondheim, Norway
Duration: 2 Sep 20103 Sep 2010
Conference number: 12

Conference

Conference12th International Conference on Engineering and Product Design Education, E&PDE 2010
Abbreviated titleE&PDE
CountryNorway
CityTrondheim
Period2/09/103/09/10

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Students
Semantics

Keywords

  • Design Education
  • Design tool
  • activating students
  • design semantics
  • Design Methodology
  • METIS-288643
  • IR-81944

Cite this

Mulder-Nijkamp, M., & Garde, J. A. (2010). A practical approach to translating social cultural patterns into new design. In 12th International Conference on Engineering and Product Design Education, 2-3 September 2010, Trondheim, Norway (pp. 2010-)
Mulder-Nijkamp, Maaike ; Garde, Julia Anne. / A practical approach to translating social cultural patterns into new design. 12th International Conference on Engineering and Product Design Education, 2-3 September 2010, Trondheim, Norway. 2010. pp. 2010-
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Mulder-Nijkamp, M & Garde, JA 2010, A practical approach to translating social cultural patterns into new design. in 12th International Conference on Engineering and Product Design Education, 2-3 September 2010, Trondheim, Norway. pp. 2010-, 12th International Conference on Engineering and Product Design Education, E&PDE 2010, Trondheim, Norway, 2/09/10.

A practical approach to translating social cultural patterns into new design. / Mulder-Nijkamp, Maaike; Garde, Julia Anne.

12th International Conference on Engineering and Product Design Education, 2-3 September 2010, Trondheim, Norway. 2010. p. 2010-.

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

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AB - People buy products to express their desired identity and therefore prefer products that fit their own personality. The personality of products is created by implicit and explicit design features. However the translation of implicit and explicit design characteristics into new designs is difficult for designers. Especially for beginning design students, giving meaning to products by thinking about product associations is really a difficult job. Therefore a design tool has been developed that provides the students with a simple structural step by step support for the design process. The tool is based on a simple input-translation-output model and has been introduced step by step in the first year’s design course “Methods of Design”. The main focus of this course is to support gaining insight into the cultural patterns of certain target groups and learn to translate associative terms into new design. By using the design tool students create designs that are meaningful to the target groups because the product’s semantics are recognizable.

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Mulder-Nijkamp M, Garde JA. A practical approach to translating social cultural patterns into new design. In 12th International Conference on Engineering and Product Design Education, 2-3 September 2010, Trondheim, Norway. 2010. p. 2010-