"A research into the predictability of new product success and failure"

B.J.J.A.M. Bronnenberg

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageUndefined
    Title of host publicationProceedings of the XVII EMAC conference in Athens (Avlonitis et al.ed.)
    Place of PublicationAthens (Greece)
    Pages1703-1707
    Number of pages5
    Publication statusPublished - 1 Jan 1989

    Keywords

    • METIS-125742

    Cite this

    Bronnenberg, B. J. J. A. M. (1989). "A research into the predictability of new product success and failure". In Proceedings of the XVII EMAC conference in Athens (Avlonitis et al.ed.) (pp. 1703-1707). Athens (Greece).