"A research into the predictability of new product success and failure"

B.J.J.A.M. Bronnenberg

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageUndefined
    Title of host publicationProceedings of the XVII EMAC conference in Athens (Avlonitis et al.ed.)
    Place of PublicationAthens (Greece)
    Pages1703-1707
    Number of pages5
    Publication statusPublished - 1 Jan 1989

    Keywords

    • METIS-125742

    Cite this