A Study Of Stakeholder-Based Brand Equity And Its Management In Brazil, Russia, India & China

Research output: Contribution to conferenceAbstractAcademic

Original languageEnglish
Publication statusPublished - 2013
Externally publishedYes
EventInternational Research Conference in Marketing of the University of Edinburgh Business School 2013: Reflecting on the Past, Celebrating the Present and Shaping the Future in Marketing Research - University of Edinburgh Business School, Edinburgh, United Kingdom
Duration: 19 Sept 201320 Sept 2013

Conference

ConferenceInternational Research Conference in Marketing of the University of Edinburgh Business School 2013
Country/TerritoryUnited Kingdom
CityEdinburgh
Period19/09/1320/09/13

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