Acceptance of online audio-visual cultural heritage archive services: a study of the general public

G. Ongena, L. van de Wijngaert, E. Huizer

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    6 Citations (Scopus)
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    Introduction. This study examines the antecedents of user acceptance of an audio-visual heritage archive for a wider audience (i.e., the general public) by extending the technology acceptance model with the concepts of perceived enjoyment, nostalgia proneness and personal innovativeness. Method. A Web-based survey was used to collect data to test the extended technology acceptance model in explaining intention to use. A representative sample consisting of 205 respondents was used. Analysis. The conceptual model is evaluated using structural equation modelling. The evaluation entailed an assessment of the measurement model including its reliability, validity and model fit, and an examination of the structural model. Results. Perceived enjoyment better predicts the users' acceptance than perceived usefulness does. Nostalgia has a strong effect on behavioural intention to use the service. Moreover, the results show no significant result regarding personal innovativeness in information technology. Conclusions. The acceptance of an audio-visual heritage archive service is mainly determined by its hedonic characteristic (enjoyment) rather than its instrumental value (usefulness). This result is intriguing in relation to prior archive and digital library research. Additionally, nostalgia is successfully introduced within the technology acceptance model.
    Original languageEnglish
    Number of pages17
    JournalInformation research
    Issue number2/JUNE
    Publication statusPublished - 2013


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