Abstract
Immigrants’ consumer behaviour and their generational acculturation trends have increasing importance for marketers. There is value in assessing mature immigrant communities outside the USA where such research is established. This study extends this work into the Non-Western Turkish community in the Netherlands, assessing cultural and consumer values and behaviours.
| Original language | English |
|---|---|
| Title of host publication | Advances in Consumer Research |
| Editors | June Cotte, Stacy Wood |
| Place of Publication | Duluth, MN |
| Publisher | Association for Consumer Research (ACR) |
| Pages | 792-792 |
| Publication status | Published - 2014 |