Added value of an autosterioscopic multiview 3-D display for advertising in a public environment

Chantal N. de Boer, R. Verleur, A. Heuvelman, Ingrid Heynderickx

Research output: Contribution to journalArticleAcademicpeer-review

15 Citations (Scopus)

Abstract

The rapid development of new media has made it increasingly possible to present people with ever richer experiences. The two experiments in this paper examine the mediating role of presence in a 3-D display as compared to a 2-D display with respect to commercials in a public environment. The results show that an autostereoscopic multiview 3-D display enhances the feelings of presence and produces a more positive brand attitude. Hence, autostereoscopic 3-D displays outperform 2-D displays for eye-catching out-door advertising.
Original languageEnglish
Pages (from-to)1-8
JournalDisplays
Volume31
Issue number1
DOIs
Publication statusPublished - 2010

Fingerprint

Marketing
Display devices
Experiments

Keywords

  • Memory
  • Presence
  • Advertisement
  • Brand attitude
  • Autostereoscopic 3-D display
  • IR-94527
  • METIS-271840

Cite this

de Boer, Chantal N. ; Verleur, R. ; Heuvelman, A. ; Heynderickx, Ingrid. / Added value of an autosterioscopic multiview 3-D display for advertising in a public environment. In: Displays. 2010 ; Vol. 31, No. 1. pp. 1-8.
@article{a39c0d09048c4573ab0b6ebd7ac2cea4,
title = "Added value of an autosterioscopic multiview 3-D display for advertising in a public environment",
abstract = "The rapid development of new media has made it increasingly possible to present people with ever richer experiences. The two experiments in this paper examine the mediating role of presence in a 3-D display as compared to a 2-D display with respect to commercials in a public environment. The results show that an autostereoscopic multiview 3-D display enhances the feelings of presence and produces a more positive brand attitude. Hence, autostereoscopic 3-D displays outperform 2-D displays for eye-catching out-door advertising.",
keywords = "Memory, Presence, Advertisement, Brand attitude, Autostereoscopic 3-D display, IR-94527, METIS-271840",
author = "{de Boer}, {Chantal N.} and R. Verleur and A. Heuvelman and Ingrid Heynderickx",
year = "2010",
doi = "10.1016/j.displa.2009.09.001",
language = "English",
volume = "31",
pages = "1--8",
journal = "Displays",
issn = "0141-9382",
publisher = "Elsevier",
number = "1",

}

Added value of an autosterioscopic multiview 3-D display for advertising in a public environment. / de Boer, Chantal N.; Verleur, R.; Heuvelman, A.; Heynderickx, Ingrid.

In: Displays, Vol. 31, No. 1, 2010, p. 1-8.

Research output: Contribution to journalArticleAcademicpeer-review

TY - JOUR

T1 - Added value of an autosterioscopic multiview 3-D display for advertising in a public environment

AU - de Boer, Chantal N.

AU - Verleur, R.

AU - Heuvelman, A.

AU - Heynderickx, Ingrid

PY - 2010

Y1 - 2010

N2 - The rapid development of new media has made it increasingly possible to present people with ever richer experiences. The two experiments in this paper examine the mediating role of presence in a 3-D display as compared to a 2-D display with respect to commercials in a public environment. The results show that an autostereoscopic multiview 3-D display enhances the feelings of presence and produces a more positive brand attitude. Hence, autostereoscopic 3-D displays outperform 2-D displays for eye-catching out-door advertising.

AB - The rapid development of new media has made it increasingly possible to present people with ever richer experiences. The two experiments in this paper examine the mediating role of presence in a 3-D display as compared to a 2-D display with respect to commercials in a public environment. The results show that an autostereoscopic multiview 3-D display enhances the feelings of presence and produces a more positive brand attitude. Hence, autostereoscopic 3-D displays outperform 2-D displays for eye-catching out-door advertising.

KW - Memory

KW - Presence

KW - Advertisement

KW - Brand attitude

KW - Autostereoscopic 3-D display

KW - IR-94527

KW - METIS-271840

U2 - 10.1016/j.displa.2009.09.001

DO - 10.1016/j.displa.2009.09.001

M3 - Article

VL - 31

SP - 1

EP - 8

JO - Displays

JF - Displays

SN - 0141-9382

IS - 1

ER -