Addressing the Gap Between Brand Strategy and Service Design: Developing and Communicating the Brand Experience Proposition

Research output: Contribution to conference › Paper › Academic › peer-review

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Original language	English
Publication status	Published - 2018
Event	DerMarkentag 2018: Konferenz zur Zukunft der Markenführung - Koblenz, Germany Duration: 27 Sep 2018 → 28 Sep 2018 http://dermarkentag.de/

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@conference{0b30ed9eff9445c084308142c3a77160,

title = "Addressing the Gap Between Brand Strategy and Service Design: Developing and Communicating the Brand Experience Proposition",

author = "{Alves da Motta Filho}, Mauricy",

year = "2018",

language = "English",

note = "DerMarkentag 2018 : Konferenz zur Zukunft der Markenf{\"u}hrung ; Conference date: 27-09-2018 Through 28-09-2018",

url = "http://dermarkentag.de/",

}