| Original language | English |
|---|---|
| Publication status | Published - 2018 |
| Event | DerMarkentag 2018: Konferenz zur Zukunft der Markenführung - Koblenz, Germany Duration: 27 Sep 2018 → 28 Sep 2018 http://dermarkentag.de/ |
Conference
| Conference | DerMarkentag 2018 |
|---|---|
| Country | Germany |
| City | Koblenz |
| Period | 27/09/18 → 28/09/18 |
| Internet address |
Cite this
Alves da Motta Filho, M. (2018). Addressing the Gap Between Brand Strategy and Service Design: Developing and Communicating the Brand Experience Proposition. Paper presented at DerMarkentag 2018, Koblenz, Germany.
@conference{0b30ed9eff9445c084308142c3a77160,
title = "Addressing the Gap Between Brand Strategy and Service Design: Developing and Communicating the Brand Experience Proposition",
author = "{Alves da Motta Filho}, Mauricy",
year = "2018",
language = "English",
note = "DerMarkentag 2018 : Konferenz zur Zukunft der Markenf{\"u}hrung ; Conference date: 27-09-2018 Through 28-09-2018",
url = "http://dermarkentag.de/",
}
Alves da Motta Filho, M 2018, 'Addressing the Gap Between Brand Strategy and Service Design: Developing and Communicating the Brand Experience Proposition' Paper presented at DerMarkentag 2018, Koblenz, Germany, 27/09/18 - 28/09/18, .
Addressing the Gap Between Brand Strategy and Service Design: Developing and Communicating the Brand Experience Proposition. / Alves da Motta Filho, Mauricy .
2018. Paper presented at DerMarkentag 2018, Koblenz, Germany.Research output: Contribution to conference › Paper › Academic › peer-review
TY - CONF
T1 - Addressing the Gap Between Brand Strategy and Service Design: Developing and Communicating the Brand Experience Proposition
AU - Alves da Motta Filho, Mauricy
PY - 2018
Y1 - 2018
M3 - Paper
ER -
Alves da Motta Filho M. Addressing the Gap Between Brand Strategy and Service Design: Developing and Communicating the Brand Experience Proposition. 2018. Paper presented at DerMarkentag 2018, Koblenz, Germany.