Addressing the Gap Between Brand Strategy and Service Design: Developing and Communicating the Brand Experience Proposition

Mauricy Alves da Motta Filho

Research output: Contribution to conferencePaperAcademicpeer-review

18 Downloads (Pure)
Original languageEnglish
Publication statusPublished - 2018
EventDerMarkentag 2018: Konferenz zur Zukunft der Markenführung - Koblenz, Germany
Duration: 27 Sep 201828 Sep 2018
http://dermarkentag.de/

Conference

ConferenceDerMarkentag 2018
CountryGermany
CityKoblenz
Period27/09/1828/09/18
Internet address

Cite this

Alves da Motta Filho, M. (2018). Addressing the Gap Between Brand Strategy and Service Design: Developing and Communicating the Brand Experience Proposition. Paper presented at DerMarkentag 2018, Koblenz, Germany.
Alves da Motta Filho, Mauricy . / Addressing the Gap Between Brand Strategy and Service Design: Developing and Communicating the Brand Experience Proposition. Paper presented at DerMarkentag 2018, Koblenz, Germany.
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title = "Addressing the Gap Between Brand Strategy and Service Design: Developing and Communicating the Brand Experience Proposition",
author = "{Alves da Motta Filho}, Mauricy",
year = "2018",
language = "English",
note = "DerMarkentag 2018 : Konferenz zur Zukunft der Markenf{\"u}hrung ; Conference date: 27-09-2018 Through 28-09-2018",
url = "http://dermarkentag.de/",

}

Alves da Motta Filho, M 2018, 'Addressing the Gap Between Brand Strategy and Service Design: Developing and Communicating the Brand Experience Proposition' Paper presented at DerMarkentag 2018, Koblenz, Germany, 27/09/18 - 28/09/18, .

Addressing the Gap Between Brand Strategy and Service Design: Developing and Communicating the Brand Experience Proposition. / Alves da Motta Filho, Mauricy .

2018. Paper presented at DerMarkentag 2018, Koblenz, Germany.

Research output: Contribution to conferencePaperAcademicpeer-review

TY - CONF

T1 - Addressing the Gap Between Brand Strategy and Service Design: Developing and Communicating the Brand Experience Proposition

AU - Alves da Motta Filho, Mauricy

PY - 2018

Y1 - 2018

M3 - Paper

ER -

Alves da Motta Filho M. Addressing the Gap Between Brand Strategy and Service Design: Developing and Communicating the Brand Experience Proposition. 2018. Paper presented at DerMarkentag 2018, Koblenz, Germany.