Addressing the Gap Between Brand Strategy and Service Design: Developing and Communicating the Brand Experience Proposition

Mauricy Alves da Motta Filho

Research output: Contribution to conferencePaper

43 Downloads (Pure)
Original languageEnglish
Publication statusPublished - 2018
EventDerMarkentag 2018: Konferenz zur Zukunft der Markenführung - Koblenz, Germany
Duration: 27 Sep 201828 Sep 2018
http://dermarkentag.de/

Conference

ConferenceDerMarkentag 2018
CountryGermany
CityKoblenz
Period27/09/1828/09/18
Internet address

Cite this

Alves da Motta Filho, M. (2018). Addressing the Gap Between Brand Strategy and Service Design: Developing and Communicating the Brand Experience Proposition. Paper presented at DerMarkentag 2018, Koblenz, Germany.