Advertising and knowledge intermediaries: Managing the ethical challenges of intangibles

Carla C.J.M. Millar*, Chong Ju Choi

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

32 Citations (Scopus)


In today's business environment, the knowledge-based society, globalisation, and information and communication technologies (ICT) have increased the role of "intangible" values of assets and resources for all industries. As a result there is an increased role for knowledge intermediaries; one of these, advertising, plays an important role in affecting consumer choice and knowledge. Ethical issues which arise for traditional purveyors of intangibility - cultural industries such as art, music, or film, spread to advertising. Building on our perspective of the measurement of intangibles we propose a new categorisation of types of goods or services, and a framework for identifying some future ethical challenges in today's global knowledge based society.

Original languageEnglish
Pages (from-to)267-277
Number of pages11
JournalJournal of business ethics
Issue number3
Publication statusPublished - 1 Dec 2003


  • Advertising
  • Ethics
  • Intangibles
  • Knowledge intermediaries
  • Social goods


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