Advertising and knowledge intermediaries: Managing the ethical challenges of intangibles

Carla C.J.M. Millar*, Chong Ju Choi

*Corresponding author for this work

    Research output: Contribution to journalArticleAcademicpeer-review

    36 Citations (Scopus)
    3 Downloads (Pure)

    Abstract

    In today's business environment, the knowledge-based society, globalisation, and information and communication technologies (ICT) have increased the role of "intangible" values of assets and resources for all industries. As a result there is an increased role for knowledge intermediaries; one of these, advertising, plays an important role in affecting consumer choice and knowledge. Ethical issues which arise for traditional purveyors of intangibility - cultural industries such as art, music, or film, spread to advertising. Building on our perspective of the measurement of intangibles we propose a new categorisation of types of goods or services, and a framework for identifying some future ethical challenges in today's global knowledge based society.

    Original languageEnglish
    Pages (from-to)267-277
    Number of pages11
    JournalJournal of business ethics
    Volume48
    Issue number3
    DOIs
    Publication statusPublished - 1 Dec 2003

    Keywords

    • Advertising
    • Ethics
    • Intangibles
    • Knowledge intermediaries
    • Social goods

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