Alignment throughout the Customer Journey - Shaping the Marketing, Sales, IT interface

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	AMA Winter Academic Conference, Nashville, TN, February 10-12, 2023
Place of Publication	Nashville, TN
Publication status	Accepted/In press - 10 Feb 2023
Event	AMA Winter Academic Conference 2023 - Nashville, United States Duration: 10 Feb 2023 → 12 Feb 2023

Conference	AMA Winter Academic Conference 2023
Country/Territory	United States
City	Nashville
Period	10/02/23 → 12/02/23

Cite this

@inproceedings{24c1204cfe774a81982f2c041b71c137,

title = "Alignment throughout the Customer Journey - Shaping the Marketing, Sales, IT interface",

author = "Graesch, \{Jan Philipp\} and Susanne Hensel-B{\"o}rner and J{\"o}rg Henseler",

year = "2023",

month = feb,

day = "10",

language = "English",

booktitle = "AMA Winter Academic Conference, Nashville, TN, February 10-12, 2023",

note = "AMA Winter Academic Conference 2023 ; Conference date: 10-02-2023 Through 12-02-2023",

}

TY - GEN

T1 - Alignment throughout the Customer Journey - Shaping the Marketing, Sales, IT interface

AU - Graesch, Jan Philipp

AU - Hensel-Börner, Susanne

AU - Henseler, Jörg

PY - 2023/2/10

Y1 - 2023/2/10

M3 - Conference contribution

BT - AMA Winter Academic Conference, Nashville, TN, February 10-12, 2023

CY - Nashville, TN

T2 - AMA Winter Academic Conference 2023

Y2 - 10 February 2023 through 12 February 2023

ER -