All your eyes are on Kwatta: On the dangers of a myopic view on marketing communication en Aller oogen gericht op Kwatta: Over de gevaren van een myopische visie op Marketingcommunicatie.

Adriaan T.H. Pruyn

    Research output: Book/ReportInaugural speechOther research output

    Original languageEnglish
    Place of PublicationEnschede
    PublisherUniversity of Twente
    Number of pages34
    Publication statusPublished - 5 Sept 2002

    Keywords

    • METIS-208923

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