An assessment of the possible contributions of the marketing literature to a theory of the firm

J.W. Stoelhorst, E.M. van Raaij

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageEnglish
    Title of host publicationMarketing and Competition in the Information Age, Proceedings of the 28th EMAC Conference. 11-14 May 1999
    EditorsL. Hildebrandt, D. Annacker, D. Klapper
    Place of PublicationEnschede
    PublisherUniversiteit Twente
    Pages-
    ISBN (Print)30-000-4187-7
    Publication statusPublished - 1 Jan 1999
    Event28th EMAC Annual Conference 1999: Marketing and Competition in the Information Age - Humboldt University, Berlin, Germany
    Duration: 11 May 199914 May 1999
    Conference number: 28

    Conference

    Conference28th EMAC Annual Conference 1999
    Abbreviated titleEMAC
    CountryGermany
    CityBerlin
    Period11/05/9914/05/99

    Keywords

    • METIS-128176

    Cite this