An assessment of the possible contributions of the marketing literature to a theory of the firm

J.W. Stoelhorst; E.M. van Raaij

An assessment of the possible contributions of the marketing literature to a theory of the firm

J.W. Stoelhorst, E.M. van Raaij

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Marketing and Competition in the Information Age, Proceedings of the 28th EMAC Conference. 11-14 May 1999
Editors	L. Hildebrandt, D. Annacker, D. Klapper
Place of Publication	Enschede
Publisher	University of Twente
Pages	-
ISBN (Print)	30-000-4187-7
Publication status	Published - 1 Jan 1999
Event	28th EMAC Annual Conference 1999: Marketing and Competition in the Information Age - Humboldt University, Berlin, Germany Duration: 11 May 1999 → 14 May 1999 Conference number: 28

Conference

Conference	28th EMAC Annual Conference 1999
Abbreviated title	EMAC
Country/Territory	Germany
City	Berlin
Period	11/05/99 → 14/05/99

Keywords

METIS-128176

Cite this

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title = "An assessment of the possible contributions of the marketing literature to a theory of the firm",

keywords = "METIS-128176",

author = "J.W. Stoelhorst and {van Raaij}, E.M.",

note = "T&M Research Report 99W-002/CM&M/SM-002 ; 28th EMAC Annual Conference 1999 : Marketing and Competition in the Information Age, EMAC ; Conference date: 11-05-1999 Through 14-05-1999",

year = "1999",

month = jan,

day = "1",

language = "English",

isbn = "30-000-4187-7",

pages = "--",

editor = "L. Hildebrandt and Annacker, {D. } and Klapper, {D. }",

booktitle = "Marketing and Competition in the Information Age, Proceedings of the 28th EMAC Conference. 11-14 May 1999",

publisher = "University of Twente",

address = "Netherlands",

}

Stoelhorst, JW & van Raaij, EM 1999, An assessment of the possible contributions of the marketing literature to a theory of the firm. in L Hildebrandt, D Annacker & D Klapper (eds), Marketing and Competition in the Information Age, Proceedings of the 28th EMAC Conference. 11-14 May 1999. University of Twente, Enschede, pp. -, 28th EMAC Annual Conference 1999, Berlin, Germany, 11/05/99.

An assessment of the possible contributions of the marketing literature to a theory of the firm. / Stoelhorst, J.W.; van Raaij, E.M.
Marketing and Competition in the Information Age, Proceedings of the 28th EMAC Conference. 11-14 May 1999. ed. / L. Hildebrandt; D. Annacker; D. Klapper. Enschede: University of Twente, 1999. p. -.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - An assessment of the possible contributions of the marketing literature to a theory of the firm

AU - Stoelhorst, J.W.

AU - van Raaij, E.M.

N1 - Conference code: 28

PY - 1999/1/1

Y1 - 1999/1/1

KW - METIS-128176

M3 - Conference contribution

SN - 30-000-4187-7

SP - -

BT - Marketing and Competition in the Information Age, Proceedings of the 28th EMAC Conference. 11-14 May 1999

A2 - Hildebrandt, L.

A2 - Annacker, D.

A2 - Klapper, D.

PB - University of Twente

CY - Enschede

T2 - 28th EMAC Annual Conference 1999

Y2 - 11 May 1999 through 14 May 1999

ER -