An engineering approach to business model experimentation - an online investment research startup case study

Björn Kijl; Durk Boersma

doi:10.3990/2.268486796

An engineering approach to business model experimentation - an online investment research startup case study

Björn Kijl, Durk Boersma

Faculty of Behavioural, Management and Social Sciences

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

152 Downloads (Pure)

Abstract

Every organization needs a viable business model. Strikingly, most of current literature is focused on business model design, whereas there is almost no attention for business model validation and implementation and related business model experimentation. The goal of the research as described in this paper is to develop a business model engineering tool for supporting business model management as a continuous design, validation and implementation cycle. The tool is applied to an online investment research startup in roll out and market phase. This paper describes the research as performed in a case study setting by focusing on the design, implementation and evaluation of the business model engineering tool. We also analyze the actual implementation and usage of the business model tool by the online investment research startup by focusing on the most critical actions related to actual business model implementation – i.e. actions with so-called ‘Lollapalooza tendencies’.

Original language	English
Title of host publication	Proceedings of the 18th Annual High Technology Small Firms Conference and Doctoral Workshop 2010
Editors	Gloria Rossini
Place of Publication	Enschede
Publisher	University of Twente
Number of pages	15
ISBN (Print)	9789036530316
DOIs	https://doi.org/10.3990/2.268486796
Publication status	Published - 2010
Event	18th Annual High Technology Small Firms Conference, HTSF 2010 - University of Twente, Enschede, Netherlands Duration: 27 May 2010 → 28 May 2010 Conference number: 18

Conference

Conference	18th Annual High Technology Small Firms Conference, HTSF 2010
Abbreviated title	HTSF
Country/Territory	Netherlands
City	Enschede
Period	27/05/10 → 28/05/10

Keywords

Business models
Action design research
Business model engineering
Business model dynamics
Business model experimentation
Business model management
Business model innovation
Growth & deployment strategies
Lollapalooza tendencies
Internet services
Service innovation
Entrepreneurship
startups

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1 Book

Proceedings of the 18th Annual High Technology Small Firms Conference and Doctoral Workshop 2010
Rossini, G., 2010, Enschede: University of Twente. 754 p.
Research output: Book/Report › Book › Professional

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Cite this

@inproceedings{b537c058dff84cae904c735fb16e13f7,

title = "An engineering approach to business model experimentation - an online investment research startup case study",

abstract = "Every organization needs a viable business model. Strikingly, most of current literature is focused on business model design, whereas there is almost no attention for business model validation and implementation and related business model experimentation. The goal of the research as described in this paper is to develop a business model engineering tool for supporting business model management as a continuous design, validation and implementation cycle. The tool is applied to an online investment research startup in roll out and market phase. This paper describes the research as performed in a case study setting by focusing on the design, implementation and evaluation of the business model engineering tool. We also analyze the actual implementation and usage of the business model tool by the online investment research startup by focusing on the most critical actions related to actual business model implementation – i.e. actions with so-called {\textquoteleft}Lollapalooza tendencies{\textquoteright}.",

keywords = "Business models, Action design research, Business model engineering, Business model dynamics, Business model experimentation, Business model management, Business model innovation, Growth & deployment strategies, Lollapalooza tendencies, Internet services, Service innovation, Entrepreneurship, startups",

author = "Bj{\"o}rn Kijl and Durk Boersma",

year = "2010",

doi = "10.3990/2.268486796",

language = "English",

isbn = "9789036530316",

editor = "Gloria Rossini",

booktitle = "Proceedings of the 18th Annual High Technology Small Firms Conference and Doctoral Workshop 2010",

publisher = "University of Twente",

address = "Netherlands",

note = "18th Annual High Technology Small Firms Conference, HTSF 2010, HTSF ; Conference date: 27-05-2010 Through 28-05-2010",

}

Kijl, B & Boersma, D 2010, An engineering approach to business model experimentation - an online investment research startup case study. in G Rossini (ed.), Proceedings of the 18th Annual High Technology Small Firms Conference and Doctoral Workshop 2010. University of Twente, Enschede, 18th Annual High Technology Small Firms Conference, HTSF 2010, Enschede, Netherlands, 27/05/10. https://doi.org/10.3990/2.268486796

An engineering approach to business model experimentation - an online investment research startup case study. / Kijl, Björn; Boersma, Durk.
Proceedings of the 18th Annual High Technology Small Firms Conference and Doctoral Workshop 2010. ed. / Gloria Rossini. Enschede: University of Twente, 2010.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - An engineering approach to business model experimentation - an online investment research startup case study

AU - Kijl, Björn

AU - Boersma, Durk

N1 - Conference code: 18

PY - 2010

Y1 - 2010

N2 - Every organization needs a viable business model. Strikingly, most of current literature is focused on business model design, whereas there is almost no attention for business model validation and implementation and related business model experimentation. The goal of the research as described in this paper is to develop a business model engineering tool for supporting business model management as a continuous design, validation and implementation cycle. The tool is applied to an online investment research startup in roll out and market phase. This paper describes the research as performed in a case study setting by focusing on the design, implementation and evaluation of the business model engineering tool. We also analyze the actual implementation and usage of the business model tool by the online investment research startup by focusing on the most critical actions related to actual business model implementation – i.e. actions with so-called ‘Lollapalooza tendencies’.

AB - Every organization needs a viable business model. Strikingly, most of current literature is focused on business model design, whereas there is almost no attention for business model validation and implementation and related business model experimentation. The goal of the research as described in this paper is to develop a business model engineering tool for supporting business model management as a continuous design, validation and implementation cycle. The tool is applied to an online investment research startup in roll out and market phase. This paper describes the research as performed in a case study setting by focusing on the design, implementation and evaluation of the business model engineering tool. We also analyze the actual implementation and usage of the business model tool by the online investment research startup by focusing on the most critical actions related to actual business model implementation – i.e. actions with so-called ‘Lollapalooza tendencies’.

KW - Business models

KW - Action design research

KW - Business model engineering

KW - Business model dynamics

KW - Business model experimentation

KW - Business model management

KW - Business model innovation

KW - Growth & deployment strategies

KW - Lollapalooza tendencies

KW - Internet services

KW - Service innovation

KW - Entrepreneurship

KW - startups

U2 - 10.3990/2.268486796

DO - 10.3990/2.268486796

M3 - Conference contribution

SN - 9789036530316

BT - Proceedings of the 18th Annual High Technology Small Firms Conference and Doctoral Workshop 2010

A2 - Rossini, Gloria

PB - University of Twente

CY - Enschede

T2 - 18th Annual High Technology Small Firms Conference, HTSF 2010

Y2 - 27 May 2010 through 28 May 2010

ER -

An engineering approach to business model experimentation - an online investment research startup case study

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Conference

Keywords

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Research output

Proceedings of the 18th Annual High Technology Small Firms Conference and Doctoral Workshop 2010

Cite this