@inproceedings{1db2c1175d7b4391b4f4d54479595908,
title = "An implicit test of UX: individuals differ in what they associate with computers",
abstract = "User experience research has made considerable progress in understanding subjective experience with interactive technology. Nevertheless, we argue, some blind spots have remained: individual differences are frequently ignored, the prevalent measures of self-report rarely undergo verification, and overly focus is on utilitarian and hedonic dimensions of experience. A Stroop priming experiment was constructed to assess what people implicitly associate with a picture of a computing device. Three categories of target words were presented: hedonic, utilitarian and {"}geek{"} words. Longer response times were interpreted as stronger associations. Need-for-cognition and subject of undergraduate study (computer science vs. psychology) were taken as predictors for a hypothetical geek personality. The results suggest that persons with a geek predisposition tend to think of computers as objects of intellectual challenge and play, rather than tools or extensions of the self.",
keywords = "METIS-297856, IR-87275",
author = "Martin Schmettow and Noordzij, \{Matthijs Leendert\} and M. Mundt",
year = "2013",
doi = "10.1145/2468356.2468722",
language = "English",
isbn = "978-1-4503-1952-2",
publisher = "Association for Computing Machinery",
pages = "2039--2048",
booktitle = "CHI '13 2013 ACM SIGCHI on Human Factors in Computing Systems, Paris, France, April 27-May 02, 2013",
address = "United States",
note = "CHI \'13 Extended abstracts on Human Factors in Computing Systems : CHI \'13 2013 ACM SIGCHI on Human Factors in Computing Systems, Paris, France, April 27-May 02, 2013 ; Conference date: 01-01-1900",
}