An inquiry into brand worlds in industrial marketing

B. Österle, Marc Kuhn, Jörg Henseler

Research output: Contribution to conference › Paper › peer-review

Original languageEnglish
Publication statusPublished - 30 Aug 2016
Event32nd Annual IMP Conference 2016 - Poznań, Poland
Duration: 30 Aug 2016 → 3 Sept 2016
Conference number: 32

Conference

Conference32nd Annual IMP Conference 2016
Country/TerritoryPoland
CityPoznań
Period30/08/16 → 3/09/16

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