An inquiry into brand worlds in industrial marketing

B. Österle, M. Kuhn, Jörg Henseler

Research output: Contribution to conferencePaperAcademicpeer-review

Original languageEnglish
Pages-
Publication statusPublished - 30 Aug 2016
Event32nd Annual IMP Conference 2016 - Poznań, Poland
Duration: 30 Aug 20163 Sep 2016
Conference number: 32

Conference

Conference32nd Annual IMP Conference 2016
CountryPoland
CityPoznań
Period30/08/163/09/16

Keywords

  • METIS-321016

Cite this

Österle, B., Kuhn, M., & Henseler, J. (2016). An inquiry into brand worlds in industrial marketing. -. Paper presented at 32nd Annual IMP Conference 2016, Poznań, Poland.
Österle, B. ; Kuhn, M. ; Henseler, Jörg. / An inquiry into brand worlds in industrial marketing. Paper presented at 32nd Annual IMP Conference 2016, Poznań, Poland.
@conference{be2df8c7a9be4e26b1b23618dcbde3a1,
title = "An inquiry into brand worlds in industrial marketing",
keywords = "METIS-321016",
author = "B. {\"O}sterle and M. Kuhn and J{\"o}rg Henseler",
year = "2016",
month = "8",
day = "30",
language = "English",
pages = "--",
note = "32nd Annual IMP Conference 2016 ; Conference date: 30-08-2016 Through 03-09-2016",

}

Österle, B, Kuhn, M & Henseler, J 2016, 'An inquiry into brand worlds in industrial marketing' Paper presented at 32nd Annual IMP Conference 2016, Poznań, Poland, 30/08/16 - 3/09/16, pp. -.

An inquiry into brand worlds in industrial marketing. / Österle, B.; Kuhn, M.; Henseler, Jörg.

2016. - Paper presented at 32nd Annual IMP Conference 2016, Poznań, Poland.

Research output: Contribution to conferencePaperAcademicpeer-review

TY - CONF

T1 - An inquiry into brand worlds in industrial marketing

AU - Österle, B.

AU - Kuhn, M.

AU - Henseler, Jörg

PY - 2016/8/30

Y1 - 2016/8/30

KW - METIS-321016

M3 - Paper

SP - -

ER -

Österle B, Kuhn M, Henseler J. An inquiry into brand worlds in industrial marketing. 2016. Paper presented at 32nd Annual IMP Conference 2016, Poznań, Poland.