An inquiry into brand worlds in industrial marketing

B. Österle, M. Kuhn, Jörg Henseler

Research output: Contribution to conferencePaper

Original languageEnglish
Pages-
Publication statusPublished - 30 Aug 2016
Event32nd Annual IMP Conference 2016 - Poznań, Poland
Duration: 30 Aug 20163 Sep 2016
Conference number: 32

Conference

Conference32nd Annual IMP Conference 2016
CountryPoland
CityPoznań
Period30/08/163/09/16

Keywords

  • METIS-321016

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