Analyzing the User-Generated Content on Disintermediation Effect: A Latent Segmentation Study of Bookers and Lookers

Carlota Lorenzo Romero, Giacomo Del Chiappa, Efthymios Constantinides

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Abstract

This study analyzes the perceptions of different groups of consumers for and against the disintermediation of travel agencies also considering the relative power in influencing the tourist’s choices exerted by user generated-content (UGC). A web-based survey is carried out in Spain and 961complete questionnaires was obtained. A latent segmentation was applied on factors identified running an exploratory factor analysis on a list of 16 statements, the use and frequency of use of the Internet to make hotel reservations, if consumers are bookers or lookers, and they have changed hotel reservations after having read UGC. Findings revealed that different clusters exist based on the identified factors and aforementioned variables, and that significant differences between these clusters based on sociodemographic characteristics, their behaviour in using the Internet for searching for information and/or buying, and the extent to which they change the accommodation that had been suggested by a travel agent after having read UGC
Original languageEnglish
Title of host publicationHCI in Business: First International Conference, HCIB 2014, Held as Part of HCI International 2014, Heraklion, Crete, Greece, June 22-27, 2014. Proceedings
EditorsFiona Fui-Hoon Nah
PublisherSpringer
Pages754-764
ISBN (Print)978-3-319-07292-0
DOIs
Publication statusPublished - 2014
Event1st International Conference on HCI in Business, HCIB 2014 - Heraklion, Greece
Duration: 22 Jun 201427 Jun 2014
Conference number: 1

Publication series

NameLecture notes in computer science
PublisherSpringer
Number8527

Conference

Conference1st International Conference on HCI in Business, HCIB 2014
Abbreviated titleHCIB
CountryGreece
CityHeraklion
Period22/06/1427/06/14

Fingerprint

Segmentation
User-generated content
Disintermediation
World Wide Web
Reservation
Hotels
Factors
Exploratory factor analysis
Spain
Tourists
Accommodation
Web-based
Travel agents
Sociodemographic characteristics
Questionnaire
Travel agency

Keywords

  • METIS-305369
  • IR-91991

Cite this

Lorenzo Romero, C., Del Chiappa, G., & Constantinides, E. (2014). Analyzing the User-Generated Content on Disintermediation Effect: A Latent Segmentation Study of Bookers and Lookers. In F. F-H. Nah (Ed.), HCI in Business: First International Conference, HCIB 2014, Held as Part of HCI International 2014, Heraklion, Crete, Greece, June 22-27, 2014. Proceedings (pp. 754-764). (Lecture notes in computer science; No. 8527). Springer. https://doi.org/10.1007/978-3-319-07293-7_73
Lorenzo Romero, Carlota ; Del Chiappa, Giacomo ; Constantinides, Efthymios. / Analyzing the User-Generated Content on Disintermediation Effect: A Latent Segmentation Study of Bookers and Lookers. HCI in Business: First International Conference, HCIB 2014, Held as Part of HCI International 2014, Heraklion, Crete, Greece, June 22-27, 2014. Proceedings. editor / Fiona Fui-Hoon Nah. Springer, 2014. pp. 754-764 (Lecture notes in computer science; 8527).
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Lorenzo Romero, C, Del Chiappa, G & Constantinides, E 2014, Analyzing the User-Generated Content on Disintermediation Effect: A Latent Segmentation Study of Bookers and Lookers. in FF-H Nah (ed.), HCI in Business: First International Conference, HCIB 2014, Held as Part of HCI International 2014, Heraklion, Crete, Greece, June 22-27, 2014. Proceedings. Lecture notes in computer science, no. 8527, Springer, pp. 754-764, 1st International Conference on HCI in Business, HCIB 2014, Heraklion, Greece, 22/06/14. https://doi.org/10.1007/978-3-319-07293-7_73

Analyzing the User-Generated Content on Disintermediation Effect: A Latent Segmentation Study of Bookers and Lookers. / Lorenzo Romero, Carlota; Del Chiappa, Giacomo; Constantinides, Efthymios.

HCI in Business: First International Conference, HCIB 2014, Held as Part of HCI International 2014, Heraklion, Crete, Greece, June 22-27, 2014. Proceedings. ed. / Fiona Fui-Hoon Nah. Springer, 2014. p. 754-764 (Lecture notes in computer science; No. 8527).

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

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Lorenzo Romero C, Del Chiappa G, Constantinides E. Analyzing the User-Generated Content on Disintermediation Effect: A Latent Segmentation Study of Bookers and Lookers. In Nah FF-H, editor, HCI in Business: First International Conference, HCIB 2014, Held as Part of HCI International 2014, Heraklion, Crete, Greece, June 22-27, 2014. Proceedings. Springer. 2014. p. 754-764. (Lecture notes in computer science; 8527). https://doi.org/10.1007/978-3-319-07293-7_73