Analyzing the User-Generated Content on Disintermediation Effect: A Latent Segmentation Study of Bookers and Lookers

Carlota Lorenzo Romero; Giacomo Del Chiappa; Efthymios Constantinides

doi:10.1007/978-3-319-07293-7_73

Analyzing the User-Generated Content on Disintermediation Effect: A Latent Segmentation Study of Bookers and Lookers

Carlota Lorenzo Romero, Giacomo Del Chiappa, Efthymios Constantinides

Faculty of Behavioural, Management and Social Sciences

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

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Abstract

This study analyzes the perceptions of different groups of consumers for and against the disintermediation of travel agencies also considering the relative power in influencing the tourist’s choices exerted by user generated-content (UGC). A web-based survey is carried out in Spain and 961complete questionnaires was obtained. A latent segmentation was applied on factors identified running an exploratory factor analysis on a list of 16 statements, the use and frequency of use of the Internet to make hotel reservations, if consumers are bookers or lookers, and they have changed hotel reservations after having read UGC. Findings revealed that different clusters exist based on the identified factors and aforementioned variables, and that significant differences between these clusters based on sociodemographic characteristics, their behaviour in using the Internet for searching for information and/or buying, and the extent to which they change the accommodation that had been suggested by a travel agent after having read UGC

Original language	English
Title of host publication	HCI in Business: First International Conference, HCIB 2014, Held as Part of HCI International 2014, Heraklion, Crete, Greece, June 22-27, 2014. Proceedings
Editors	Fiona Fui-Hoon Nah
Publisher	Springer
Pages	754-764
ISBN (Print)	978-3-319-07292-0
DOIs	https://doi.org/10.1007/978-3-319-07293-7_73
Publication status	Published - 2014
Event	1st International Conference on HCI in Business, HCIB 2014 - Heraklion, Greece Duration: 22 Jun 2014 → 27 Jun 2014 Conference number: 1

Publication series

Name	Lecture notes in computer science
Publisher	Springer
Number	8527

Conference

Conference	1st International Conference on HCI in Business, HCIB 2014
Abbreviated title	HCIB
Country/Territory	Greece
City	Heraklion
Period	22/06/14 → 27/06/14

Keywords

METIS-305369
IR-91991

Access to Document

10.1007/978-3-319-07293-7_73

Cite this

Lorenzo Romero, C., Del Chiappa, G., & Constantinides, E. (2014). Analyzing the User-Generated Content on Disintermediation Effect: A Latent Segmentation Study of Bookers and Lookers. In F. F.-H. Nah (Ed.), HCI in Business: First International Conference, HCIB 2014, Held as Part of HCI International 2014, Heraklion, Crete, Greece, June 22-27, 2014. Proceedings (pp. 754-764). (Lecture notes in computer science; No. 8527). Springer. https://doi.org/10.1007/978-3-319-07293-7_73

Lorenzo Romero, Carlota ; Del Chiappa, Giacomo ; Constantinides, Efthymios. / Analyzing the User-Generated Content on Disintermediation Effect: A Latent Segmentation Study of Bookers and Lookers. HCI in Business: First International Conference, HCIB 2014, Held as Part of HCI International 2014, Heraklion, Crete, Greece, June 22-27, 2014. Proceedings. editor / Fiona Fui-Hoon Nah. Springer, 2014. pp. 754-764 (Lecture notes in computer science; 8527).

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Lorenzo Romero, C, Del Chiappa, G & Constantinides, E 2014, Analyzing the User-Generated Content on Disintermediation Effect: A Latent Segmentation Study of Bookers and Lookers. in FF-H Nah (ed.), HCI in Business: First International Conference, HCIB 2014, Held as Part of HCI International 2014, Heraklion, Crete, Greece, June 22-27, 2014. Proceedings. Lecture notes in computer science, no. 8527, Springer, pp. 754-764, 1st International Conference on HCI in Business, HCIB 2014, Heraklion, Greece, 22/06/14. https://doi.org/10.1007/978-3-319-07293-7_73

Analyzing the User-Generated Content on Disintermediation Effect: A Latent Segmentation Study of Bookers and Lookers. / Lorenzo Romero, Carlota; Del Chiappa, Giacomo; Constantinides, Efthymios.
HCI in Business: First International Conference, HCIB 2014, Held as Part of HCI International 2014, Heraklion, Crete, Greece, June 22-27, 2014. Proceedings. ed. / Fiona Fui-Hoon Nah. Springer, 2014. p. 754-764 (Lecture notes in computer science; No. 8527).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

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T1 - Analyzing the User-Generated Content on Disintermediation Effect: A Latent Segmentation Study of Bookers and Lookers

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AB - This study analyzes the perceptions of different groups of consumers for and against the disintermediation of travel agencies also considering the relative power in influencing the tourist’s choices exerted by user generated-content (UGC). A web-based survey is carried out in Spain and 961complete questionnaires was obtained. A latent segmentation was applied on factors identified running an exploratory factor analysis on a list of 16 statements, the use and frequency of use of the Internet to make hotel reservations, if consumers are bookers or lookers, and they have changed hotel reservations after having read UGC. Findings revealed that different clusters exist based on the identified factors and aforementioned variables, and that significant differences between these clusters based on sociodemographic characteristics, their behaviour in using the Internet for searching for information and/or buying, and the extent to which they change the accommodation that had been suggested by a travel agent after having read UGC

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Lorenzo Romero C, Del Chiappa G, Constantinides E. Analyzing the User-Generated Content on Disintermediation Effect: A Latent Segmentation Study of Bookers and Lookers. In Nah FFH, editor, HCI in Business: First International Conference, HCIB 2014, Held as Part of HCI International 2014, Heraklion, Crete, Greece, June 22-27, 2014. Proceedings. Springer. 2014. p. 754-764. (Lecture notes in computer science; 8527). doi: 10.1007/978-3-319-07293-7_73

Analyzing the User-Generated Content on Disintermediation Effect: A Latent Segmentation Study of Bookers and Lookers

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