TY - JOUR
T1 - Antecedents and consequences of public administration’s social media website attractiveness
AU - Wirtz, B.W.
AU - Göttel, V.
AU - Langer, P.F.
AU - Thomas, M.-J.
PY - 2020/3
Y1 - 2020/3
N2 - With regard to the increasing use of social media channels in public administrations, this study investigates antecedents and consequences of public administration’s social media website attractiveness, focusing on the local government level. We derive a model based on the Uses and Gratifications Theory and apply a structural equation modeling approach by testing our model based on a survey data of 164 citizens in Germany using social media websites in the context of public administration. As a result, we find that Social Motivation, User-Generated Content and Public Administrator-Generated Content have a significant positive influence on Attractiveness. Moreover, Attractiveness positively affects both Intention to Use and Word-of-Mouth (WoM) Intention.
AB - With regard to the increasing use of social media channels in public administrations, this study investigates antecedents and consequences of public administration’s social media website attractiveness, focusing on the local government level. We derive a model based on the Uses and Gratifications Theory and apply a structural equation modeling approach by testing our model based on a survey data of 164 citizens in Germany using social media websites in the context of public administration. As a result, we find that Social Motivation, User-Generated Content and Public Administrator-Generated Content have a significant positive influence on Attractiveness. Moreover, Attractiveness positively affects both Intention to Use and Word-of-Mouth (WoM) Intention.
KW - n/a OA procedure
UR - http://www.scopus.com/inward/record.url?eid=2-s2.0-85049044144&partnerID=MN8TOARS
U2 - 10.1177/0020852318762310
DO - 10.1177/0020852318762310
M3 - Article
SN - 0020-8523
VL - 86
SP - 38
EP - 61
JO - International review of administrative sciences
JF - International review of administrative sciences
IS - 1
ER -