Antecedents of e-marketing orientation in SMEs: an exploratory study

Abdel Monim Shaltoni

doi:10.3990/2.342

Antecedents of e-marketing orientation in SMEs: an exploratory study

Abdel Monim Shaltoni

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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Abstract

An organizations e-marketing orientation (EMO) reflects beliefs and behaviors towards adopting e-marketing and consequently shapes involvement in cyberspace. This effort sheds more light on SMEs adoption of e-marketing through examining EMO and its antecedents in a structural model that specified EMO as a second order formative that consists of three reflective indicators. Based on a survey of SMEs in different sectors and countries, EMO philosophical and behavioral components were validated. It was also found that the degree of EMO is primarily affected by technological contexts factors such as perceived relative advantage and compatibility.

Original language	English
Title of host publication	Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling
Subtitle of host publication	The Conference for PLS Users
Editors	Jörg Henseler, Christian Ringle, José Roldán, Gabriel Cepeda
Place of Publication	Enschede
Publisher	University of Twente
Number of pages	7
ISBN (Print)	9789036540568
DOIs	https://doi.org/10.3990/2.342
Publication status	Published - 2015
Externally published	Yes
Event	2015 PLS User Conference: 2nd International Symposium on Partial Least Squares Path Modeling - The Conference for PLS Users - Seville, Spain Duration: 16 Jun 2015 → 19 Jun 2015

Conference

Conference	2015 PLS User Conference
Country/Territory	Spain
City	Seville
Period	16/06/15 → 19/06/15

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10.3990/2.342

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Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling: The Conference for PLS Users
Henseler, J., Ringle, C., Roldán, J. & Cepeda, G., 2015, Enschede: University of Twente. 414 p.
Research output: Book/Report › Book editing › Popular

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title = "Antecedents of e-marketing orientation in SMEs: an exploratory study",

abstract = "An organizations e-marketing orientation (EMO) reflects beliefs and behaviors towards adopting e-marketing and consequently shapes involvement in cyberspace. This effort sheds more light on SMEs adoption of e-marketing through examining EMO and its antecedents in a structural model that specified EMO as a second order formative that consists of three reflective indicators. Based on a survey of SMEs in different sectors and countries, EMO philosophical and behavioral components were validated. It was also found that the degree of EMO is primarily affected by technological contexts factors such as perceived relative advantage and compatibility.",

author = "{Monim Shaltoni}, Abdel",

year = "2015",

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booktitle = "Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling",

publisher = "University of Twente",

address = "Netherlands",

note = "2015 PLS User Conference : 2nd International Symposium on Partial Least Squares Path Modeling - The Conference for PLS Users ; Conference date: 16-06-2015 Through 19-06-2015",

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Monim Shaltoni, A 2015, Antecedents of e-marketing orientation in SMEs: an exploratory study. in J Henseler, C Ringle, J Roldán & G Cepeda (eds), Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling: The Conference for PLS Users. University of Twente, Enschede, 2015 PLS User Conference, Seville, Spain, 16/06/15. https://doi.org/10.3990/2.342

Antecedents of e-marketing orientation in SMEs: an exploratory study. / Monim Shaltoni, Abdel.
Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling: The Conference for PLS Users. ed. / Jörg Henseler; Christian Ringle; José Roldán; Gabriel Cepeda. Enschede: University of Twente, 2015.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Antecedents of e-marketing orientation in SMEs

T2 - 2015 PLS User Conference

AU - Monim Shaltoni, Abdel

PY - 2015

Y1 - 2015

N2 - An organizations e-marketing orientation (EMO) reflects beliefs and behaviors towards adopting e-marketing and consequently shapes involvement in cyberspace. This effort sheds more light on SMEs adoption of e-marketing through examining EMO and its antecedents in a structural model that specified EMO as a second order formative that consists of three reflective indicators. Based on a survey of SMEs in different sectors and countries, EMO philosophical and behavioral components were validated. It was also found that the degree of EMO is primarily affected by technological contexts factors such as perceived relative advantage and compatibility.

AB - An organizations e-marketing orientation (EMO) reflects beliefs and behaviors towards adopting e-marketing and consequently shapes involvement in cyberspace. This effort sheds more light on SMEs adoption of e-marketing through examining EMO and its antecedents in a structural model that specified EMO as a second order formative that consists of three reflective indicators. Based on a survey of SMEs in different sectors and countries, EMO philosophical and behavioral components were validated. It was also found that the degree of EMO is primarily affected by technological contexts factors such as perceived relative advantage and compatibility.

U2 - 10.3990/2.342

DO - 10.3990/2.342

M3 - Conference contribution

SN - 9789036540568

BT - Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling

A2 - Henseler, Jörg

A2 - Ringle, Christian

A2 - Roldán, José

A2 - Cepeda, Gabriel

PB - University of Twente

CY - Enschede

Y2 - 16 June 2015 through 19 June 2015

ER -

Antecedents of e-marketing orientation in SMEs: an exploratory study

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Research output

Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling: The Conference for PLS Users

Cite this