Anticipated Acceptance of Head Mounted Displays: A content analysis of YouTube comments

Niek Zuidhof, Somaya Ben Allouch, Oscar Peters, Peter Paul Verbeek

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

1 Citation (Scopus)

Abstract

For further development of technologies but also for the implementation in real life contexts, it is important to understand users' perspectives on the anticipated use of innovative technologies in an early development phase. In addition, it is also important to get a better understanding of the explanation of this behavior towards technology use in later stages. Although Head Mounted Displays (HMDs) are not really new anymore, the uptake has been slow so far and people showed some extreme reactions. The objective of this study was to analyze the content of YouTube comments on videos of HMDs, in order to get a better understanding of relevant factors in this early phase of potential acceptance of HMDs. We analyzed 379 YouTube comments on HMDs using content analysis. Comments were divided into three groups: HMD, video, and miscellaneous. Comments about HMDs \mathrm{n}=24 were further analyzed. Most of the commenters showed a positive attitude to HMDs. Within the positive attitude, the most expressed themes were comments about the type of use (gaming), positive evaluations (emotions, coolness) and perceived need for an HMD. Within the negative attitudes, negative evaluations (judgments, emotions) were showed most and negative comparisons to other products were made. In neutral attitudes, the main theme was the type of use (gaming). The results specify a couple of user needs and social norms and values which people attach in this early phase to HMDs. In this early phase of acceptance, some early adoption observations were found as in when someone talks about the type of use (felt needs) and positive judgments (social norms). Early signs of rejection were found by negative judgments (social norms) and comparisons with other products (previous practice).

Original languageEnglish
Title of host publication2019 IEEE International Conference on Pervasive Computing and Communications Workshops, PerCom Workshops 2019
PublisherIEEE
Pages399-402
Number of pages4
ISBN (Electronic)9781538691519
DOIs
Publication statusPublished - 6 Jun 2019
Event2019 IEEE International Conference on Pervasive Computing and Communications Workshops - Kyoto, Japan
Duration: 11 Mar 201915 Mar 2019
http://www.percom.org/Previous/ST2019/home.html

Conference

Conference2019 IEEE International Conference on Pervasive Computing and Communications Workshops
Abbreviated titlePerCom 2019
CountryJapan
CityKyoto
Period11/03/1915/03/19
Internet address

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Keywords

  • content analysis
  • head-mounted displays
  • technology acceptance
  • technology adoption

Cite this

Zuidhof, N., Allouch, S. B., Peters, O., & Verbeek, P. P. (2019). Anticipated Acceptance of Head Mounted Displays: A content analysis of YouTube comments. In 2019 IEEE International Conference on Pervasive Computing and Communications Workshops, PerCom Workshops 2019 (pp. 399-402). [8730658] IEEE. https://doi.org/10.1109/PERCOMW.2019.8730658