Are you Back for Good or Still Shopping Around? Examining the Impact of Win-Back Offers on Customers’ Second Lifetime Duration

V. Kumar, Agata Leszkiewicz, Angeliki Christodoulopoulou, Pulak Ghosh

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2016
Externally publishedYes
EventAMA Winter Marketing Academic Conference 2016 - Caesar's Palace, Las Vegas, United States
Duration: 26 Feb 201628 Feb 2016


ConferenceAMA Winter Marketing Academic Conference 2016
Country/TerritoryUnited States
CityLas Vegas

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