Are you Back for Good or Still Shopping Around?: Examining the Impact of Win-Back Offers on Customers’ Second Lifetime Duration

V. Kumar; Agata  Leszkiewicz; Angeliki Christodoulopoulou; Pulak Ghosh

Are you Back for Good or Still Shopping Around? Examining the Impact of Win-Back Offers on Customers’ Second Lifetime Duration

V. Kumar, Agata Leszkiewicz, Angeliki Christodoulopoulou, Pulak Ghosh

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2016
Externally published	Yes
Event	AMA Winter Marketing Academic Conference 2016 - Caesar's Palace, Las Vegas, United States Duration: 26 Feb 2016 → 28 Feb 2016

Conference

Conference	AMA Winter Marketing Academic Conference 2016
Country/Territory	United States
City	Las Vegas
Period	26/02/16 → 28/02/16

Cite this

@conference{eb35d7fa183d45018c4dfc5ee899e937,

title = "Are you Back for Good or Still Shopping Around?: Examining the Impact of Win-Back Offers on Customers{\textquoteright} Second Lifetime Duration",

author = "V. Kumar and Agata Leszkiewicz and Angeliki Christodoulopoulou and Pulak Ghosh",

year = "2016",

language = "English",

note = "AMA Winter Marketing Academic Conference 2016 ; Conference date: 26-02-2016 Through 28-02-2016",

}

Are you Back for Good or Still Shopping Around? Examining the Impact of Win-Back Offers on Customers’ Second Lifetime Duration. / Kumar, V.; Leszkiewicz, Agata ; Christodoulopoulou, Angeliki et al.
2016. Paper presented at AMA Winter Marketing Academic Conference 2016, Las Vegas, Nevada, United States.

Research output: Contribution to conference › Paper › peer-review

Are you Back for Good or Still Shopping Around? Examining the Impact of Win-Back Offers on Customers’ Second Lifetime Duration

Conference

Other files and links

Cite this