Artificial Intelligence and European Identity: The European Commission’s Struggle for Reconciliation

Louisa von Essen, Marinus Ossewaarde*

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

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The European Commission (EC) has recently developed its AIstrategy which aims to develop and mobilize for a Europeanversion of AI. This article seeks to generate an in-depthunderstanding of how the EC frames its AI version as distinctivelyEuropean. A frame and content analysis methodology is used forunderstanding how the EC struggles to reconcile AI andEuropean identity. European identity consists of Europeanhistorical narratives, different societal and political purposes andvalues. It is found that the EC seeks to legitimize the European AIalternative through beneficial outputs and narratives based onhistoric technological leadership and that via framing practicesthe EC tries to foster European integration. This paper concludesthat the EC’s communication efforts are inconsistent and mightnot be sufficient to generate trust in AI among the European public.
Original languageEnglish
Pages (from-to)375-402
Number of pages28
JournalEuropean Politics and Society
Issue number2
Early online date8 Aug 2023
Publication statusPublished - 14 Mar 2024


  • UT-Hybrid-D
  • European Commission
  • European identity politics
  • Framing
  • political communication
  • Artificial intelligencestrategy


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