Assessing operational NPD effectiveness and strategic NPD flexibility for the design of new product development configurations

Petronella C. de Weerd-Nederhof, Jelmer Altena, Klaasjan Visscher, O.A.M. Fisscher

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

Abstract

Organising and managing New Product Development pro-actively requires continuous balancing of internal and external demands and constraints, and of short- and long-term considerations and objectives. These dualities in this paper are considered under the performance dimensions operational effectiveness and strategic flexibility. When searching for guidelines for designing NPD configurations for improved NPD performance, it is crucial that one is able to relate specific organisational ‘patterns’ to both performance dimensions. The paper specifically deals with the issue of how to quantitatively assess NPD’s operational effectiveness and strategic flexibility, for the ultimate purpose of assessing the contribution made by various NPD configurations to achieving NPD objectives. The operationalisation of both constructs is reported in the form of a review of the literature for measurements of operational NPD effectiveness and strategic NPD flexibility, further structured by a subdivision in product concept effectiveness (fit with market demands, fit with firm competencies) and NPD process effectiveness (speed, productivity, flexibility). The resulting scales are included as an appendix. Preliminary analysis of a validation test shows promising results in terms of reliability.
Original languageUndefined
Title of host publicationProceedings (CD-ROM) of the 6th International CINet Conference, 4-6 September 2005, Brighton, UK
PublisherContinuous Innovation Network
Pages185-197
Number of pages13
ISBN (Print)90-77360-05-0
Publication statusPublished - 2005
Event6th International CINet Conference: Continuous Innovatin - (Ways of) Making Things Happen - Brighton, United Kingdom
Duration: 4 Sep 20056 Sep 2005
Conference number: 6
http://www.continuous-innovation.net/

Conference

Conference6th International CINet Conference
CountryUnited Kingdom
CityBrighton
Period4/09/056/09/05
Internet address

Keywords

  • METIS-227411
  • IR-59866

Cite this

de Weerd-Nederhof, P. C., Altena, J., Visscher, K., & Fisscher, O. A. M. (2005). Assessing operational NPD effectiveness and strategic NPD flexibility for the design of new product development configurations. In Proceedings (CD-ROM) of the 6th International CINet Conference, 4-6 September 2005, Brighton, UK (pp. 185-197). Continuous Innovation Network.
de Weerd-Nederhof, Petronella C. ; Altena, Jelmer ; Visscher, Klaasjan ; Fisscher, O.A.M. / Assessing operational NPD effectiveness and strategic NPD flexibility for the design of new product development configurations. Proceedings (CD-ROM) of the 6th International CINet Conference, 4-6 September 2005, Brighton, UK. Continuous Innovation Network, 2005. pp. 185-197
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abstract = "Organising and managing New Product Development pro-actively requires continuous balancing of internal and external demands and constraints, and of short- and long-term considerations and objectives. These dualities in this paper are considered under the performance dimensions operational effectiveness and strategic flexibility. When searching for guidelines for designing NPD configurations for improved NPD performance, it is crucial that one is able to relate specific organisational ‘patterns’ to both performance dimensions. The paper specifically deals with the issue of how to quantitatively assess NPD’s operational effectiveness and strategic flexibility, for the ultimate purpose of assessing the contribution made by various NPD configurations to achieving NPD objectives. The operationalisation of both constructs is reported in the form of a review of the literature for measurements of operational NPD effectiveness and strategic NPD flexibility, further structured by a subdivision in product concept effectiveness (fit with market demands, fit with firm competencies) and NPD process effectiveness (speed, productivity, flexibility). The resulting scales are included as an appendix. Preliminary analysis of a validation test shows promising results in terms of reliability.",
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booktitle = "Proceedings (CD-ROM) of the 6th International CINet Conference, 4-6 September 2005, Brighton, UK",
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de Weerd-Nederhof, PC, Altena, J, Visscher, K & Fisscher, OAM 2005, Assessing operational NPD effectiveness and strategic NPD flexibility for the design of new product development configurations. in Proceedings (CD-ROM) of the 6th International CINet Conference, 4-6 September 2005, Brighton, UK. Continuous Innovation Network, pp. 185-197, 6th International CINet Conference, Brighton, United Kingdom, 4/09/05.

Assessing operational NPD effectiveness and strategic NPD flexibility for the design of new product development configurations. / de Weerd-Nederhof, Petronella C.; Altena, Jelmer; Visscher, Klaasjan; Fisscher, O.A.M.

Proceedings (CD-ROM) of the 6th International CINet Conference, 4-6 September 2005, Brighton, UK. Continuous Innovation Network, 2005. p. 185-197.

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

TY - GEN

T1 - Assessing operational NPD effectiveness and strategic NPD flexibility for the design of new product development configurations

AU - de Weerd-Nederhof, Petronella C.

AU - Altena, Jelmer

AU - Visscher, Klaasjan

AU - Fisscher, O.A.M.

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Y1 - 2005

N2 - Organising and managing New Product Development pro-actively requires continuous balancing of internal and external demands and constraints, and of short- and long-term considerations and objectives. These dualities in this paper are considered under the performance dimensions operational effectiveness and strategic flexibility. When searching for guidelines for designing NPD configurations for improved NPD performance, it is crucial that one is able to relate specific organisational ‘patterns’ to both performance dimensions. The paper specifically deals with the issue of how to quantitatively assess NPD’s operational effectiveness and strategic flexibility, for the ultimate purpose of assessing the contribution made by various NPD configurations to achieving NPD objectives. The operationalisation of both constructs is reported in the form of a review of the literature for measurements of operational NPD effectiveness and strategic NPD flexibility, further structured by a subdivision in product concept effectiveness (fit with market demands, fit with firm competencies) and NPD process effectiveness (speed, productivity, flexibility). The resulting scales are included as an appendix. Preliminary analysis of a validation test shows promising results in terms of reliability.

AB - Organising and managing New Product Development pro-actively requires continuous balancing of internal and external demands and constraints, and of short- and long-term considerations and objectives. These dualities in this paper are considered under the performance dimensions operational effectiveness and strategic flexibility. When searching for guidelines for designing NPD configurations for improved NPD performance, it is crucial that one is able to relate specific organisational ‘patterns’ to both performance dimensions. The paper specifically deals with the issue of how to quantitatively assess NPD’s operational effectiveness and strategic flexibility, for the ultimate purpose of assessing the contribution made by various NPD configurations to achieving NPD objectives. The operationalisation of both constructs is reported in the form of a review of the literature for measurements of operational NPD effectiveness and strategic NPD flexibility, further structured by a subdivision in product concept effectiveness (fit with market demands, fit with firm competencies) and NPD process effectiveness (speed, productivity, flexibility). The resulting scales are included as an appendix. Preliminary analysis of a validation test shows promising results in terms of reliability.

KW - METIS-227411

KW - IR-59866

M3 - Conference contribution

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BT - Proceedings (CD-ROM) of the 6th International CINet Conference, 4-6 September 2005, Brighton, UK

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de Weerd-Nederhof PC, Altena J, Visscher K, Fisscher OAM. Assessing operational NPD effectiveness and strategic NPD flexibility for the design of new product development configurations. In Proceedings (CD-ROM) of the 6th International CINet Conference, 4-6 September 2005, Brighton, UK. Continuous Innovation Network. 2005. p. 185-197