Assessing the implementation of AI integrated CRM system for B2C relationship management: Integrating contingency theory and dynamic capability view theory

Sheshadri Chatterjee, Patrick Mikalef* (Corresponding Author), Sangeeta Khorana, Hatice Kizgin

*Corresponding author for this work

Research output: Contribution to journal › Article › Academic › peer-review

17 Citations (Scopus)
181 Downloads (Pure)

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Computer Science