Atypical Product Packaging Affects Product Evaluation Through Increased Processing

Iris van Ooijen, Edith G. Smit, Peeter W.J. Verlegh, Marieke L. Fransen

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2014
Event13th International Conferences on Research in Advertising, ICORIA 2014 - Amsterdam, Netherlands
Duration: 26 Jun 201428 Jun 2014
Conference number: 13

Conference

Conference13th International Conferences on Research in Advertising, ICORIA 2014
Abbreviated titleICORIA
CountryNetherlands
CityAmsterdam
Period26/06/1428/06/14

Keywords

  • Atypical design
  • Information processing
  • Branding
  • Product claims

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