Atypical Product Packaging Affects Product Evaluation Through Increased Processing

Iris van Ooijen, Edith G. Smit, P.W.J. Verlegh, M.L. Fransen

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2014
Event13th International Conferences on Research in Advertising, ICORIA 2014 - Amsterdam, Netherlands
Duration: 26 Jun 201428 Jun 2014
Conference number: 13

Conference

Conference13th International Conferences on Research in Advertising, ICORIA 2014
Abbreviated titleICORIA
CountryNetherlands
CityAmsterdam
Period26/06/1428/06/14

Keywords

  • atypical design
  • information processing
  • branding
  • product claims

Cite this

van Ooijen, I., Smit, E. G., Verlegh, P. W. J., & Fransen, M. L. (2014). Atypical Product Packaging Affects Product Evaluation Through Increased Processing. Paper presented at 13th International Conferences on Research in Advertising, ICORIA 2014, Amsterdam, Netherlands.