Atypical Product Packaging Affects Product Evaluation Through Increased Processing

Iris van Ooijen, Edith G. Smit, P.W.J. Verlegh, M.L. Fransen

Research output: Contribution to conferencePaperAcademicpeer-review

Original languageEnglish
Publication statusPublished - 2014
Event13th International Conferences on Research in Advertising, ICORIA 2014 - Amsterdam, Netherlands
Duration: 26 Jun 201428 Jun 2014
Conference number: 13

Conference

Conference13th International Conferences on Research in Advertising, ICORIA 2014
Abbreviated titleICORIA
CountryNetherlands
CityAmsterdam
Period26/06/1428/06/14

Keywords

  • atypical design
  • information processing
  • branding
  • product claims

Cite this

van Ooijen, I., Smit, E. G., Verlegh, P. W. J., & Fransen, M. L. (2014). Atypical Product Packaging Affects Product Evaluation Through Increased Processing. Paper presented at 13th International Conferences on Research in Advertising, ICORIA 2014, Amsterdam, Netherlands.
van Ooijen, Iris ; Smit, Edith G. ; Verlegh, P.W.J. ; Fransen, M.L. / Atypical Product Packaging Affects Product Evaluation Through Increased Processing. Paper presented at 13th International Conferences on Research in Advertising, ICORIA 2014, Amsterdam, Netherlands.
@conference{da1d52a31fb54ac490cf4e370855e1d7,
title = "Atypical Product Packaging Affects Product Evaluation Through Increased Processing",
keywords = "atypical design, information processing, branding, product claims",
author = "{van Ooijen}, Iris and Smit, {Edith G.} and P.W.J. Verlegh and M.L. Fransen",
year = "2014",
language = "English",
note = "13th International Conferences on Research in Advertising, ICORIA 2014, ICORIA ; Conference date: 26-06-2014 Through 28-06-2014",

}

van Ooijen, I, Smit, EG, Verlegh, PWJ & Fransen, ML 2014, 'Atypical Product Packaging Affects Product Evaluation Through Increased Processing' Paper presented at 13th International Conferences on Research in Advertising, ICORIA 2014, Amsterdam, Netherlands, 26/06/14 - 28/06/14, .

Atypical Product Packaging Affects Product Evaluation Through Increased Processing. / van Ooijen, Iris ; Smit, Edith G.; Verlegh, P.W.J.; Fransen, M.L.

2014. Paper presented at 13th International Conferences on Research in Advertising, ICORIA 2014, Amsterdam, Netherlands.

Research output: Contribution to conferencePaperAcademicpeer-review

TY - CONF

T1 - Atypical Product Packaging Affects Product Evaluation Through Increased Processing

AU - van Ooijen, Iris

AU - Smit, Edith G.

AU - Verlegh, P.W.J.

AU - Fransen, M.L.

PY - 2014

Y1 - 2014

KW - atypical design

KW - information processing

KW - branding

KW - product claims

M3 - Paper

ER -

van Ooijen I, Smit EG, Verlegh PWJ, Fransen ML. Atypical Product Packaging Affects Product Evaluation Through Increased Processing. 2014. Paper presented at 13th International Conferences on Research in Advertising, ICORIA 2014, Amsterdam, Netherlands.