Atypical Product Packaging Affects Product Evaluation Through Increased Processing

Iris van Ooijen, Edith G. Smit, Peeter W.J. Verlegh, Marieke L. Fransen

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2014
Event	13th International Conferences on Research in Advertising, ICORIA 2014 - Amsterdam, Netherlands Duration: 26 Jun 2014 → 28 Jun 2014 Conference number: 13

Conference	13th International Conferences on Research in Advertising, ICORIA 2014
Abbreviated title	ICORIA
Country/Territory	Netherlands
City	Amsterdam
Period	26/06/14 → 28/06/14

Keywords

Atypical Product Packaging Affects Product Evaluation Through Increased Processing
van Ooijen, I. (Corresponding Author), Fransen, M. L., Verlegh, P. W. J. & Smit, E. G., 2016, In: Food quality and preference. 48, Part A, p. 33-40
Research output: Contribution to journal › Article › Academic › peer-review
33 Citations (Scopus)

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title = "Atypical Product Packaging Affects Product Evaluation Through Increased Processing",

keywords = "Atypical design, Information processing, Branding, Product claims",

author = "\{van Ooijen\}, Iris and Smit, \{Edith G.\} and Verlegh, \{Peeter W.J.\} and Fransen, \{Marieke L.\}",

year = "2014",

language = "English",

note = "13th International Conferences on Research in Advertising, ICORIA 2014, ICORIA ; Conference date: 26-06-2014 Through 28-06-2014",

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TY - CONF

T1 - Atypical Product Packaging Affects Product Evaluation Through Increased Processing

AU - van Ooijen, Iris

AU - Smit, Edith G.

AU - Verlegh, Peeter W.J.

AU - Fransen, Marieke L.

N1 - Conference code: 13

PY - 2014

Y1 - 2014

KW - Atypical design

KW - Information processing

KW - Branding

KW - Product claims

M3 - Paper

T2 - 13th International Conferences on Research in Advertising, ICORIA 2014

Y2 - 26 June 2014 through 28 June 2014

ER -