Atypical Product Packaging Affects Product Evaluation Through Increased Processing

Iris van Ooijen, Edith G. Smit, Peeter W.J. Verlegh, Marieke L. Fransen

Communication Science

Research output: Contribution to conference › Paper › peer-review

1 Article

1 results

2016
Atypical Product Packaging Affects Product Evaluation Through Increased Processing
van Ooijen, I. (Corresponding Author), Fransen, M. L., Verlegh, P. W. J. & Smit, E. G., 2016, In: Food quality and preference. 48, Part A, p. 33-40
Research output: Contribution to journal › Article › Academic › peer-review
28 Citations (Scopus)