Atypical Product Packaging Affects Product Evaluation Through Increased Processing

Iris van Ooijen (Corresponding Author), Marieke L. Fransen, Peeter W.J. Verlegh, Edith G. Smit

Research output: Contribution to journal › Article › Academic › peer-review

29 Citations (Scopus)

29 Citations
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2014

Atypical Product Packaging Affects Product Evaluation Through Increased Processing
van Ooijen, I., Smit, E. G., Verlegh, P. W. J. & Fransen, M. L., 2014.
Research output: Contribution to conference › Paper › peer-review