Atypicality Activates Extensive Processing in the Consumer Environment

Iris van Ooijen, M.L. Fransen, P.W.J. Verlegh, Edith G. Smit

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Proceedings of the Society for Consumer Psychology 2014
Publication status	Published - 2014
Event	Society for Consumer Psychology Annual Winter Conference 2014 - Miami, United States Duration: 7 Mar 2014 → 8 Mar 2014

Conference	Society for Consumer Psychology Annual Winter Conference 2014
Country	United States
City	Miami
Period	7/03/14 → 8/03/14

Cite this

@inproceedings{0150ce4c33fd485c99653cdfe6683c78,

title = "Atypicality Activates Extensive Processing in the Consumer Environment",

author = "{van Ooijen}, Iris and M.L. Fransen and P.W.J. Verlegh and Smit, {Edith G.}",

year = "2014",

language = "English",

booktitle = "Proceedings of the Society for Consumer Psychology 2014",

note = "Society for Consumer Psychology Annual Winter Conference 2014 ; Conference date: 07-03-2014 Through 08-03-2014",

}

TY - GEN

T1 - Atypicality Activates Extensive Processing in the Consumer Environment

AU - van Ooijen, Iris

AU - Fransen, M.L.

AU - Verlegh, P.W.J.

AU - Smit, Edith G.

PY - 2014

Y1 - 2014

M3 - Conference contribution

BT - Proceedings of the Society for Consumer Psychology 2014

T2 - Society for Consumer Psychology Annual Winter Conference 2014

Y2 - 7 March 2014 through 8 March 2014

ER -