Atypicality Activates Extensive Processing in the Consumer Environment

Iris van Ooijen, M.L. Fransen, P.W.J. Verlegh, Edith G. Smit

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the Society for Consumer Psychology 2014
Publication statusPublished - 2014
EventSociety for Consumer Psychology Annual Winter Conference 2014 - Miami, United States
Duration: 7 Mar 20148 Mar 2014

Conference

ConferenceSociety for Consumer Psychology Annual Winter Conference 2014
CountryUnited States
CityMiami
Period7/03/148/03/14

Cite this

van Ooijen, I., Fransen, M. L., Verlegh, P. W. J., & Smit, E. G. (2014). Atypicality Activates Extensive Processing in the Consumer Environment. In Proceedings of the Society for Consumer Psychology 2014