Augmented reality and brand: A systematic literature review

Anja A. Lambrecht, Jörg Henseler, Carsten Baumgarth

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Number of pages10
Publication statusUnpublished - 6 May 2022
Event15th Global Brand Conference 2022 - Sheffield Hallam University, Sheffield, United Kingdom
Duration: 4 May 20226 May 2022
Conference number: 15
https://blogs.shu.ac.uk/gbc2021/

Conference

Conference15th Global Brand Conference 2022
Abbreviated titleGBC 2022
Country/TerritoryUnited Kingdom
CitySheffield
Period4/05/226/05/22
Internet address

Keywords

  • Augmented Reality
  • Brand Management
  • Brand Perception
  • Systematic Literature Review

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