Backfired Expectations: The Effect Of Labels And Advertising Claims On Consumers Response

Svetlana Bialkova; Lena Sasse; Anna Fenko

Backfired Expectations: The Effect Of Labels And Advertising Claims On Consumers Response

Svetlana Bialkova, Lena Sasse, Anna Fenko

Faculty of Behavioural, Management and Social Sciences

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Proceedings of the International Food Marketing Symposium, 19-20 June 2014, Aarhus, Denmark
Place of Publication	Aarhus
Publisher	Institute of Food Products Marketing
Pages	-
Publication status	Published - 19 Jun 2014
Event	International food marketing research symposium, Aarhus, Denmark, June 19-20, 2014 - Aarhus Duration: 19 Jun 2014 → 20 Jun 2014

Publication series

Name
Publisher	Institute of Food Products Marketing

Conference

Conference	International food marketing research symposium, Aarhus, Denmark, June 19-20, 2014
Period	19/06/14 → 20/06/14
Other	19-06-2014 - 20-06-2014

Keywords

METIS-304896
IR-91673

Cite this

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title = "Backfired Expectations: The Effect Of Labels And Advertising Claims On Consumers Response",

keywords = "METIS-304896, IR-91673",

author = "Svetlana Bialkova and Lena Sasse and Anna Fenko",

year = "2014",

month = jun,

day = "19",

language = "English",

publisher = "Institute of Food Products Marketing",

pages = "--",

booktitle = "Proceedings of the International Food Marketing Symposium, 19-20 June 2014, Aarhus, Denmark",

note = "International food marketing research symposium, Aarhus, Denmark, June 19-20, 2014 ; Conference date: 19-06-2014 Through 20-06-2014",

}

Bialkova, S, Sasse, L & Fenko, A 2014, Backfired Expectations: The Effect Of Labels And Advertising Claims On Consumers Response. in Proceedings of the International Food Marketing Symposium, 19-20 June 2014, Aarhus, Denmark. Institute of Food Products Marketing, Aarhus, pp. -, International food marketing research symposium, Aarhus, Denmark, June 19-20, 2014, 19/06/14.

Backfired Expectations: The Effect Of Labels And Advertising Claims On Consumers Response. / Bialkova, Svetlana; Sasse, Lena; Fenko, Anna.

Proceedings of the International Food Marketing Symposium, 19-20 June 2014, Aarhus, Denmark. Aarhus : Institute of Food Products Marketing, 2014. p. -.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Backfired Expectations: The Effect Of Labels And Advertising Claims On Consumers Response

AU - Bialkova, Svetlana

AU - Sasse, Lena

AU - Fenko, Anna

PY - 2014/6/19

Y1 - 2014/6/19

KW - METIS-304896

KW - IR-91673

M3 - Conference contribution

SP - -

BT - Proceedings of the International Food Marketing Symposium, 19-20 June 2014, Aarhus, Denmark

PB - Institute of Food Products Marketing

CY - Aarhus

T2 - International food marketing research symposium, Aarhus, Denmark, June 19-20, 2014

Y2 - 19 June 2014 through 20 June 2014

ER -