| Original language | English |
|---|---|
| Title of host publication | Proceedings of the International Food Marketing Symposium, 19-20 June 2014, Aarhus, Denmark |
| Place of Publication | Aarhus |
| Publisher | Institute of Food Products Marketing |
| Pages | - |
| Publication status | Published - 19 Jun 2014 |
Publication series
| Name | |
|---|---|
| Publisher | Institute of Food Products Marketing |
Keywords
- METIS-304896
- IR-91673
Cite this
Bialkova, S., Sasse, L., & Fenko, A. (2014). Backfired Expectations: The Effect Of Labels And Advertising Claims On Consumers Response. In Proceedings of the International Food Marketing Symposium, 19-20 June 2014, Aarhus, Denmark (pp. -). Aarhus: Institute of Food Products Marketing.
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title = "Backfired Expectations: The Effect Of Labels And Advertising Claims On Consumers Response",
keywords = "METIS-304896, IR-91673",
author = "Svetlana Bialkova and Lena Sasse and Anna Fenko",
year = "2014",
month = "6",
day = "19",
language = "English",
publisher = "Institute of Food Products Marketing",
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booktitle = "Proceedings of the International Food Marketing Symposium, 19-20 June 2014, Aarhus, Denmark",
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Bialkova, S, Sasse, L & Fenko, A 2014, Backfired Expectations: The Effect Of Labels And Advertising Claims On Consumers Response. in Proceedings of the International Food Marketing Symposium, 19-20 June 2014, Aarhus, Denmark. Institute of Food Products Marketing, Aarhus, pp. -.
Backfired Expectations: The Effect Of Labels And Advertising Claims On Consumers Response. / Bialkova, Svetlana; Sasse, Lena; Fenko, Anna.
Proceedings of the International Food Marketing Symposium, 19-20 June 2014, Aarhus, Denmark. Aarhus : Institute of Food Products Marketing, 2014. p. -.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review
TY - GEN
T1 - Backfired Expectations: The Effect Of Labels And Advertising Claims On Consumers Response
AU - Bialkova, Svetlana
AU - Sasse, Lena
AU - Fenko, Anna
PY - 2014/6/19
Y1 - 2014/6/19
KW - METIS-304896
KW - IR-91673
M3 - Conference contribution
SP - -
BT - Proceedings of the International Food Marketing Symposium, 19-20 June 2014, Aarhus, Denmark
PB - Institute of Food Products Marketing
CY - Aarhus
ER -
Bialkova S, Sasse L, Fenko A. Backfired Expectations: The Effect Of Labels And Advertising Claims On Consumers Response. In Proceedings of the International Food Marketing Symposium, 19-20 June 2014, Aarhus, Denmark. Aarhus: Institute of Food Products Marketing. 2014. p. -