Backfired Expectations: The Effect Of Labels And Advertising Claims On Consumers Response

Svetlana Bialkova, Lena Sasse, Anna Fenko

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the International Food Marketing Symposium, 19-20 June 2014, Aarhus, Denmark
Place of PublicationAarhus
PublisherInstitute of Food Products Marketing
Pages-
Publication statusPublished - 19 Jun 2014
EventInternational food marketing research symposium, Aarhus, Denmark, June 19-20, 2014 - Aarhus
Duration: 19 Jun 201420 Jun 2014

Publication series

Name
PublisherInstitute of Food Products Marketing

Conference

ConferenceInternational food marketing research symposium, Aarhus, Denmark, June 19-20, 2014
Period19/06/1420/06/14
Other19-06-2014 - 20-06-2014

Keywords

  • METIS-304896
  • IR-91673

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