Backfired Expectations: The Effect Of Labels And Advertising Claims On Consumers Response

Svetlana Bialkova, Lena Sasse, Anna Fenko

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the International Food Marketing Symposium, 19-20 June 2014, Aarhus, Denmark
Place of PublicationAarhus
PublisherInstitute of Food Products Marketing
Pages-
Publication statusPublished - 19 Jun 2014

Publication series

Name
PublisherInstitute of Food Products Marketing

Keywords

  • METIS-304896
  • IR-91673

Cite this

Bialkova, S., Sasse, L., & Fenko, A. (2014). Backfired Expectations: The Effect Of Labels And Advertising Claims On Consumers Response. In Proceedings of the International Food Marketing Symposium, 19-20 June 2014, Aarhus, Denmark (pp. -). Aarhus: Institute of Food Products Marketing.
Bialkova, Svetlana ; Sasse, Lena ; Fenko, Anna. / Backfired Expectations: The Effect Of Labels And Advertising Claims On Consumers Response. Proceedings of the International Food Marketing Symposium, 19-20 June 2014, Aarhus, Denmark. Aarhus : Institute of Food Products Marketing, 2014. pp. -
@inproceedings{5141edd5b455404d8bfd6d276cd800d9,
title = "Backfired Expectations: The Effect Of Labels And Advertising Claims On Consumers Response",
keywords = "METIS-304896, IR-91673",
author = "Svetlana Bialkova and Lena Sasse and Anna Fenko",
year = "2014",
month = "6",
day = "19",
language = "English",
publisher = "Institute of Food Products Marketing",
pages = "--",
booktitle = "Proceedings of the International Food Marketing Symposium, 19-20 June 2014, Aarhus, Denmark",

}

Bialkova, S, Sasse, L & Fenko, A 2014, Backfired Expectations: The Effect Of Labels And Advertising Claims On Consumers Response. in Proceedings of the International Food Marketing Symposium, 19-20 June 2014, Aarhus, Denmark. Institute of Food Products Marketing, Aarhus, pp. -.

Backfired Expectations: The Effect Of Labels And Advertising Claims On Consumers Response. / Bialkova, Svetlana; Sasse, Lena; Fenko, Anna.

Proceedings of the International Food Marketing Symposium, 19-20 June 2014, Aarhus, Denmark. Aarhus : Institute of Food Products Marketing, 2014. p. -.

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

TY - GEN

T1 - Backfired Expectations: The Effect Of Labels And Advertising Claims On Consumers Response

AU - Bialkova, Svetlana

AU - Sasse, Lena

AU - Fenko, Anna

PY - 2014/6/19

Y1 - 2014/6/19

KW - METIS-304896

KW - IR-91673

M3 - Conference contribution

SP - -

BT - Proceedings of the International Food Marketing Symposium, 19-20 June 2014, Aarhus, Denmark

PB - Institute of Food Products Marketing

CY - Aarhus

ER -

Bialkova S, Sasse L, Fenko A. Backfired Expectations: The Effect Of Labels And Advertising Claims On Consumers Response. In Proceedings of the International Food Marketing Symposium, 19-20 June 2014, Aarhus, Denmark. Aarhus: Institute of Food Products Marketing. 2014. p. -