Backfired Expectations: The Effect Of Labels And Advertising Claims On Consumers Response

Svetlana Bialkova; Lena Sasse; Anna Fenko

Backfired Expectations: The Effect Of Labels And Advertising Claims On Consumers Response

Svetlana Bialkova, Lena Sasse, Anna Fenko

Faculty of Behavioural, Management and Social Sciences

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Proceedings of the International Food Marketing Symposium, 19-20 June 2014, Aarhus, Denmark
Place of Publication	Aarhus
Publisher	Institute of Food Products Marketing
Pages	-
Publication status	Published - 19 Jun 2014

Publication series

Name
Publisher	Institute of Food Products Marketing

Keywords

METIS-304896
IR-91673

Cite this

Bialkova, S., Sasse, L., & Fenko, A. (2014). Backfired Expectations: The Effect Of Labels And Advertising Claims On Consumers Response. In Proceedings of the International Food Marketing Symposium, 19-20 June 2014, Aarhus, Denmark (pp. -). Aarhus: Institute of Food Products Marketing.

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Backfired Expectations: The Effect Of Labels And Advertising Claims On Consumers Response. / Bialkova, Svetlana; Sasse, Lena; Fenko, Anna.

Proceedings of the International Food Marketing Symposium, 19-20 June 2014, Aarhus, Denmark. Aarhus : Institute of Food Products Marketing, 2014. p. -.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Backfired Expectations: The Effect Of Labels And Advertising Claims On Consumers Response

AU - Bialkova, Svetlana

AU - Sasse, Lena

AU - Fenko, Anna

PY - 2014/6/19

Y1 - 2014/6/19

KW - METIS-304896

KW - IR-91673

M3 - Conference contribution

SP - -

BT - Proceedings of the International Food Marketing Symposium, 19-20 June 2014, Aarhus, Denmark

PB - Institute of Food Products Marketing

CY - Aarhus

ER -