Backfired Expectations: The Effect Of Labels And Advertising Claims On Consumers Response

Svetlana Bialkova, Lena Sasse, Anna Fenko

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the International Food Marketing Symposium, 19-20 June 2014, Aarhus, Denmark
Place of PublicationAarhus
PublisherInstitute of Food Products Marketing
Pages-
Publication statusPublished - 19 Jun 2014

Publication series

Name
PublisherInstitute of Food Products Marketing

Keywords

  • METIS-304896
  • IR-91673

Cite this

Bialkova, S., Sasse, L., & Fenko, A. (2014). Backfired Expectations: The Effect Of Labels And Advertising Claims On Consumers Response. In Proceedings of the International Food Marketing Symposium, 19-20 June 2014, Aarhus, Denmark (pp. -). Aarhus: Institute of Food Products Marketing.