Because it’s good for my feeling of self-worth: Testing the expanded theory of planned behavior to predict Greek users’ intention to review mobile apps

Charalampos Voutsas, Ardion Beldad*, Mark Tempelman

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Abstract

Mobile apps, just like traditional products (e.g. books, electronic goods) and services (e.g. hotels) sold and marketed online, are increasingly being subjected to after-use evaluations. While the factors influencing people’s intention to write reviews for product and services have been increasingly understood, the mechanisms behind people’s willingness to review mobile apps, which often can be used without any cost, are not yet fully explored. Using the Theory of Planned Behavior and a set of functions for writing reviews identified in previous studies, a model was tested with survey data from 214 Greek mobile app users to identify the factors that influenced their intention to write reviews for mobile apps. Results of a hierarchical regression analysis shows that app review writing intention is influenced by a positive attitude towards the act, perceived behavioral control, descriptive social norms, and ego-defensive function.

Original languageEnglish
Title of host publicationSocial Computing and Social Media. Technologies and Analytics
Subtitle of host publication10th International Conference, SCSM 2018, Held as Part of HCI International 2018, Proceedings
EditorsGabriele Meiselwitz
PublisherSpringer
Pages126-136
Number of pages11
ISBN (Electronic)978-3-319-91485-5
ISBN (Print)9783319914848
DOIs
Publication statusPublished - 31 May 2018
Event10th International Conference on Social Computing and Social Media, SCSM 2018 - Caesars Palace, Las Vegas, United States
Duration: 15 Jul 201820 Jul 2018
Conference number: 10

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume10914 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference10th International Conference on Social Computing and Social Media, SCSM 2018
Abbreviated titleSCSM 2018
CountryUnited States
CityLas Vegas
Period15/07/1820/07/18
OtherHeld in conjunction with HCI International 2018

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Keywords

  • Mobile app reviews
  • Online review writing functions
  • Theory of planned behavior

Cite this

Voutsas, C., Beldad, A., & Tempelman, M. (2018). Because it’s good for my feeling of self-worth: Testing the expanded theory of planned behavior to predict Greek users’ intention to review mobile apps. In G. Meiselwitz (Ed.), Social Computing and Social Media. Technologies and Analytics: 10th International Conference, SCSM 2018, Held as Part of HCI International 2018, Proceedings (pp. 126-136). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 10914 LNCS). Springer. https://doi.org/10.1007/978-3-319-91485-5_9