Becoming a preferred customer of strategic suppliers: Review, concept and research agenda

Holger Schiele, Jasper Veldman, Lisa Hüttinger

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 30 Aug 2011
    Event27th IMP Conference 2011 - University of Strathclyde Business School, Glasgow, United Kingdom
    Duration: 31 Aug 20113 Sept 2011
    Conference number: 27


    Conference27th IMP Conference 2011
    Country/TerritoryUnited Kingdom

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