|Publication status||Published - Oct 2018|
|Event||International Conference on Marketing and Design: Intersections and Challenges - University of Algarve, Faro, Portugal|
Duration: 18 Oct 2018 → 19 Oct 2018
|Conference||International Conference on Marketing and Design|
|Abbreviated title||ICMD 2018|
|Period||18/10/18 → 19/10/18|
Henseler, J. (2018). Being rigorous and relevant: On the interplay of marketing and design research (keynote talk). Paper presented at International Conference on Marketing and Design, Faro, Portugal.