Being rigorous and relevant: On the interplay of marketing and design research (keynote talk)

Research output: Contribution to conferencePaperAcademic

Original languageEnglish
Publication statusPublished - Oct 2018
EventInternational Conference on Marketing and Design: Intersections and Challenges - University of Algarve, Faro, Portugal
Duration: 18 Oct 201819 Oct 2018
http://www.icmd.pt

Conference

ConferenceInternational Conference on Marketing and Design
Abbreviated titleICMD 2018
CountryPortugal
CityFaro
Period18/10/1819/10/18
Internet address

Cite this

Henseler, J. (2018). Being rigorous and relevant: On the interplay of marketing and design research (keynote talk). Paper presented at International Conference on Marketing and Design, Faro, Portugal.
Henseler, Jörg . / Being rigorous and relevant : On the interplay of marketing and design research (keynote talk). Paper presented at International Conference on Marketing and Design, Faro, Portugal.
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title = "Being rigorous and relevant: On the interplay of marketing and design research (keynote talk)",
author = "J{\"o}rg Henseler",
year = "2018",
month = "10",
language = "English",
note = "International Conference on Marketing and Design : Intersections and Challenges, ICMD 2018 ; Conference date: 18-10-2018 Through 19-10-2018",
url = "http://www.icmd.pt",

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Henseler, J 2018, 'Being rigorous and relevant: On the interplay of marketing and design research (keynote talk)' Paper presented at International Conference on Marketing and Design, Faro, Portugal, 18/10/18 - 19/10/18, .

Being rigorous and relevant : On the interplay of marketing and design research (keynote talk). / Henseler, Jörg .

2018. Paper presented at International Conference on Marketing and Design, Faro, Portugal.

Research output: Contribution to conferencePaperAcademic

TY - CONF

T1 - Being rigorous and relevant

T2 - On the interplay of marketing and design research (keynote talk)

AU - Henseler, Jörg

PY - 2018/10

Y1 - 2018/10

M3 - Paper

ER -

Henseler J. Being rigorous and relevant: On the interplay of marketing and design research (keynote talk). 2018. Paper presented at International Conference on Marketing and Design, Faro, Portugal.