Benchmarking Promotion and Deployment Activities Regarding Intelligent Vehicle Safety Systems in the European Union

M. de Kievit, K.M. Malone, H. Zwijnenberg, B. van Arem

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Abstract

This paper presents the results of a Benchmarking study performed in the European Union on Awareness and Promotion & Deployment activities related to Intelligent Vehicle Safety (IVS) systems (1). The study, commissioned by the European Commission under the Intelligent Car Initiative (a i2010 flagship initiative), consisted of three phases: definition phase, data collection and analysis. The definition of the indicators and identification of the stakeholders made use of the translation of the AIDA-concept (Acceptance, Interest, Desire, Action) to the IVS systems context: the AUWE-concept (Awareness, Understanding, Willingness-to-buy, Equipment). It identified potential activities of different stakeholders to influence deployment of IVS systems. In the second phase data for the different stakeholder groups was collected by means of a web questionnaire in the 27 concerned countries. The data revealed that the different countries in the EU have different levels of awareness and are currently working on a wide range of promotion and deployment activities. In the analysis it was shown that promotion and deployment activities addressing the “willingness-to-buy” lacks attention. This resulted in recommendations for the commission in setting up a set of guidelines in order to assist the countries and stakeholders in these countries to raise awareness and to unfold promotion and deployment activities in a efficient manner
Original languageEnglish
Title of host publicationTRB 87th Annual Meeting, 13- 17 January 2008, Washington DC, USA
Subtitle of host publicationCompendium of papers
Place of PublicationWashington, DC
PublisherTransportation Research Board (TRB)
Publication statusPublished - 13 Jan 2008
Event87th Transportation Research Board (TRB) Annual Meeting 2008 - Washington, United States
Duration: 13 Jan 200817 Jan 2008
Conference number: 87

Conference

Conference87th Transportation Research Board (TRB) Annual Meeting 2008
CountryUnited States
CityWashington
Period13/01/0817/01/08

Fingerprint

Intelligent vehicle highway systems
Benchmarking
Security systems
Railroad cars
European Union

Keywords

  • METIS-249758

Cite this

de Kievit, M., Malone, K. M., Zwijnenberg, H., & van Arem, B. (2008). Benchmarking Promotion and Deployment Activities Regarding Intelligent Vehicle Safety Systems in the European Union. In TRB 87th Annual Meeting, 13- 17 January 2008, Washington DC, USA: Compendium of papers Washington, DC: Transportation Research Board (TRB).
de Kievit, M. ; Malone, K.M. ; Zwijnenberg, H. ; van Arem, B. / Benchmarking Promotion and Deployment Activities Regarding Intelligent Vehicle Safety Systems in the European Union. TRB 87th Annual Meeting, 13- 17 January 2008, Washington DC, USA: Compendium of papers. Washington, DC : Transportation Research Board (TRB), 2008.
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abstract = "This paper presents the results of a Benchmarking study performed in the European Union on Awareness and Promotion & Deployment activities related to Intelligent Vehicle Safety (IVS) systems (1). The study, commissioned by the European Commission under the Intelligent Car Initiative (a i2010 flagship initiative), consisted of three phases: definition phase, data collection and analysis. The definition of the indicators and identification of the stakeholders made use of the translation of the AIDA-concept (Acceptance, Interest, Desire, Action) to the IVS systems context: the AUWE-concept (Awareness, Understanding, Willingness-to-buy, Equipment). It identified potential activities of different stakeholders to influence deployment of IVS systems. In the second phase data for the different stakeholder groups was collected by means of a web questionnaire in the 27 concerned countries. The data revealed that the different countries in the EU have different levels of awareness and are currently working on a wide range of promotion and deployment activities. In the analysis it was shown that promotion and deployment activities addressing the “willingness-to-buy” lacks attention. This resulted in recommendations for the commission in setting up a set of guidelines in order to assist the countries and stakeholders in these countries to raise awareness and to unfold promotion and deployment activities in a efficient manner",
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de Kievit, M, Malone, KM, Zwijnenberg, H & van Arem, B 2008, Benchmarking Promotion and Deployment Activities Regarding Intelligent Vehicle Safety Systems in the European Union. in TRB 87th Annual Meeting, 13- 17 January 2008, Washington DC, USA: Compendium of papers. Transportation Research Board (TRB), Washington, DC, 87th Transportation Research Board (TRB) Annual Meeting 2008, Washington, United States, 13/01/08.

Benchmarking Promotion and Deployment Activities Regarding Intelligent Vehicle Safety Systems in the European Union. / de Kievit, M.; Malone, K.M.; Zwijnenberg, H.; van Arem, B.

TRB 87th Annual Meeting, 13- 17 January 2008, Washington DC, USA: Compendium of papers. Washington, DC : Transportation Research Board (TRB), 2008.

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

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T1 - Benchmarking Promotion and Deployment Activities Regarding Intelligent Vehicle Safety Systems in the European Union

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AU - Zwijnenberg, H.

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N2 - This paper presents the results of a Benchmarking study performed in the European Union on Awareness and Promotion & Deployment activities related to Intelligent Vehicle Safety (IVS) systems (1). The study, commissioned by the European Commission under the Intelligent Car Initiative (a i2010 flagship initiative), consisted of three phases: definition phase, data collection and analysis. The definition of the indicators and identification of the stakeholders made use of the translation of the AIDA-concept (Acceptance, Interest, Desire, Action) to the IVS systems context: the AUWE-concept (Awareness, Understanding, Willingness-to-buy, Equipment). It identified potential activities of different stakeholders to influence deployment of IVS systems. In the second phase data for the different stakeholder groups was collected by means of a web questionnaire in the 27 concerned countries. The data revealed that the different countries in the EU have different levels of awareness and are currently working on a wide range of promotion and deployment activities. In the analysis it was shown that promotion and deployment activities addressing the “willingness-to-buy” lacks attention. This resulted in recommendations for the commission in setting up a set of guidelines in order to assist the countries and stakeholders in these countries to raise awareness and to unfold promotion and deployment activities in a efficient manner

AB - This paper presents the results of a Benchmarking study performed in the European Union on Awareness and Promotion & Deployment activities related to Intelligent Vehicle Safety (IVS) systems (1). The study, commissioned by the European Commission under the Intelligent Car Initiative (a i2010 flagship initiative), consisted of three phases: definition phase, data collection and analysis. The definition of the indicators and identification of the stakeholders made use of the translation of the AIDA-concept (Acceptance, Interest, Desire, Action) to the IVS systems context: the AUWE-concept (Awareness, Understanding, Willingness-to-buy, Equipment). It identified potential activities of different stakeholders to influence deployment of IVS systems. In the second phase data for the different stakeholder groups was collected by means of a web questionnaire in the 27 concerned countries. The data revealed that the different countries in the EU have different levels of awareness and are currently working on a wide range of promotion and deployment activities. In the analysis it was shown that promotion and deployment activities addressing the “willingness-to-buy” lacks attention. This resulted in recommendations for the commission in setting up a set of guidelines in order to assist the countries and stakeholders in these countries to raise awareness and to unfold promotion and deployment activities in a efficient manner

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de Kievit M, Malone KM, Zwijnenberg H, van Arem B. Benchmarking Promotion and Deployment Activities Regarding Intelligent Vehicle Safety Systems in the European Union. In TRB 87th Annual Meeting, 13- 17 January 2008, Washington DC, USA: Compendium of papers. Washington, DC: Transportation Research Board (TRB). 2008