Benchmarking Promotion and Deployment Activities Regarding Intelligent Vehicle Safety Systems in the European Union

M. de Kievit, K.M. Malone, H. Zwijnenberg, B. van Arem

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review


    This paper presents the results of a Benchmarking study performed in the European Union on Awareness and Promotion & Deployment activities related to Intelligent Vehicle Safety (IVS) systems (1). The study, commissioned by the European Commission under the Intelligent Car Initiative (a i2010 flagship initiative), consisted of three phases: definition phase, data collection and analysis. The definition of the indicators and identification of the stakeholders made use of the translation of the AIDA-concept (Acceptance, Interest, Desire, Action) to the IVS systems context: the AUWE-concept (Awareness, Understanding, Willingness-to-buy, Equipment). It identified potential activities of different stakeholders to influence deployment of IVS systems. In the second phase data for the different stakeholder groups was collected by means of a web questionnaire in the 27 concerned countries. The data revealed that the different countries in the EU have different levels of awareness and are currently working on a wide range of promotion and deployment activities. In the analysis it was shown that promotion and deployment activities addressing the “willingness-to-buy” lacks attention. This resulted in recommendations for the commission in setting up a set of guidelines in order to assist the countries and stakeholders in these countries to raise awareness and to unfold promotion and deployment activities in a efficient manner
    Original languageEnglish
    Title of host publicationTRB 87th Annual Meeting, 13- 17 January 2008, Washington DC, USA
    Subtitle of host publicationCompendium of papers
    Place of PublicationWashington, DC
    PublisherTransportation Research Board (TRB)
    Publication statusPublished - 13 Jan 2008
    Event87th Transportation Research Board (TRB) Annual Meeting 2008 - Washington, United States
    Duration: 13 Jan 200817 Jan 2008
    Conference number: 87


    Conference87th Transportation Research Board (TRB) Annual Meeting 2008
    Country/TerritoryUnited States


    • METIS-249758


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